Draft Market Study and Strategy Report
James Freas, Regional Planner, Metropolitan Area Planning Council
June 23, 2011
MetroFuture & South Coast Rail Plan
Downtown Stoughton Vision, 2010
T
Porter Street
Wyman Street
Summer Street
Canton Street
Perry Street
Water Street
Brock Street
Pearl StreetW
ashington Street
Route 138
Park Street
Major Findings & Recommendations
• There is Opportunity in Downtown Stoughton
• Demographics are Destiny (Density & Walkability)
• Defining the Retail Market
• Revitalization Through Public / Private Partnership
• Regulate to Encourage Investment
• Traffic Congestion
Opportunity in Downtown Stoughton
Demographics are Destiny
20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-85 85+
-7%
10%14%
-8%
-23%-22%
-8%
13%20%
38%
59%
26%
-9%
1%
ApartmentsCondosTownhousesSmall Single FamilyStarter Homes
TownhomesCondosSmall Single FamilyCluster DevelopmentLuxury
Senior Living
Stoughton
NeighboringTownsRegion
Projected Percent Change in Population by Age2010-2020
Demographics are Destiny
Low29%
Moderate14%Middle
22%
High35%
Household Income
Low4%
Moderate32%
Middle 44%
High20%
Home Values
Demographics are Destiny
Avon Brockton Canton Easton Randolph Sharon Stoughton
1.7%2.1%
7.3%6.9%
4.2%
7.1%
2.9%
Percent Increase in Housing, 2000 to 2010
Demographics are Destiny
100 Units
Defining the Retail Market
.5 mile
1 mile
3 miles
Defining the Retail Market
50,000 Square Feet
Public / Private Partnership
Regulate to Encourage Investment
Retail
Residential
Residential
Residential
40% 10%
Traffic Congestion
Questions