Draft Market Study and Strategy Report

James Freas, Regional Planner, Metropolitan Area Planning Council

June 23, 2011

MetroFuture & South Coast Rail Plan

Downtown Stoughton Vision, 2010

T

Porter Street

Wyman Street

Summer Street

Canton Street

Perry Street

Water Street

Brock Street

Pearl StreetW

ashington Street

Route 138

Park Street

Major Findings & Recommendations

• There is Opportunity in Downtown Stoughton

• Demographics are Destiny (Density & Walkability)

• Defining the Retail Market

• Revitalization Through Public / Private Partnership

• Regulate to Encourage Investment

• Traffic Congestion

Opportunity in Downtown Stoughton

Demographics are Destiny

20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-85 85+

-7%

10%14%

-8%

-23%-22%

-8%

13%20%

38%

59%

26%

-9%

1%

ApartmentsCondosTownhousesSmall Single FamilyStarter Homes

TownhomesCondosSmall Single FamilyCluster DevelopmentLuxury

Senior Living

Stoughton

NeighboringTownsRegion

Projected Percent Change in Population by Age2010-2020

Demographics are Destiny

Low29%

Moderate14%Middle

22%

High35%

Household Income

Low4%

Moderate32%

Middle 44%

High20%

Home Values

Demographics are Destiny

Avon Brockton Canton Easton Randolph Sharon Stoughton

1.7%2.1%

7.3%6.9%

4.2%

7.1%

2.9%

Percent Increase in Housing, 2000 to 2010

Demographics are Destiny

100 Units

Defining the Retail Market

.5 mile

1 mile

3 miles

Defining the Retail Market

50,000 Square Feet

Public / Private Partnership

Regulate to Encourage Investment

Retail

Residential

Residential

Residential

40% 10%

Traffic Congestion

Questions