Download - Dropping the jaw in the mitten
Dropping The Jaw in The Mitten
Moosejaw Digital StrategyRachel Kern
ADV 420
LOVE THE MADNESShttps://www.youtube.com/watch?v=kkvm54fh9u8
• First store opened: 1992• Amercan backpacking and outdoor retail
industry• Michigan based• “Moosejaw Madness”• Personal, humorous advertising• Consistent in each channel
Target Audience
• 18-55 years old• Physically active males & females• Running, kayaking, backpacking,
slacking, fishing…yoga too!• Bachelor’s Degree• Single…Married…3 or less children• HH Income 85,000+• Located in Midwest
Social Media
• Facebook• Twitter• Pinterest
Social Media, ctd.
• Instagram• Flickr• Blog
Internet Marketing
• Google AdWords– Best Camping Gear– Discount Camping Gear– Outdoor Clothing Brands– Outdoor Gear Stores
Mobile Strategy
• Mobile Application• “Checking-In”• Coupons and Incentives• General Info
• METRICS, Metrics…METRICS• Cost per Click• Cost per Open (PBM)• Bounce Rate• Loyalty Rate
Budget
Budget, ctd.