Download - Dtc356 01.23
crowdsourcinglimits and possibilities
Thursday, January 23, 14
crowdsourcing the hype
default is democratic> the sum of the individuals
= wisdom
Thursday, January 23, 14
crowdsourcing: #fails
increase existing disparitiescirculate hate
“lick this”
Thursday, January 23, 14
lego crowdsourcing in two acts
Thursday, January 23, 14
corporate crowdsourcing
• The Lego Crowdsourcing Objective
• Lego has become a mammoth of the toy industry, but a nimble mammoth. After prototyping, testing, and refining their concept for three years in Japan, Lego has recently gone global with the beta-version of its Cuusoo crowdsourcing platform.
• Their simple objectives were to increase the number of product ideas while also improving on their customer engagement.
Thursday, January 23, 14
Thursday, January 23, 14
act 2: bionicles
Thursday, January 23, 14
• take Maori words, symbols, mythology and use for toys and made up worlds
• mix with other Pacific Island cultures
• fabricated cultural values, histories and norms
Thursday, January 23, 14
Maori crowdsourcing
• various Maori groups together asked Lego to talk to them
• “hacker” / “cyberterrorist” took down site
• lego negotiates
• conversations / changes happen
Thursday, January 23, 14
information, crowds, technology
Thursday, January 23, 14
what happens next?Thursday, January 23, 14
http://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world.html
Ushahidi
Thursday, January 23, 14