Download - Dya2014 presentation part 1
FREE WebinarWELCOME Part I!
• Part I: Online Seminar with Martiel Beatty
• Hashtag: #DYA2014
• Q&A: How You Can Ask Questions Join the Chat in the Classroom Google Event/Hangout Page
• Access to the Replay & Supplemental Downloads Downloads will be available in the classroom
during and after today’s event. Replays will be available in the seminar
classroom.
Th
an
k Y
ou
S
pon
sors
!
What You Are Going to Learn
Part I: Collect + Plan + Begin
• The Creative Business Model
• Your Goals & Your Audience• Customer Types• 6 Steps to Understanding
Your Audience Better
Part II: Map + Engage + Complete
• What message do you send?
• The Customer Mapping Method ©
• B.O.R.E.’ing your Audience
• The Art of Sharing
The Journey is Yours! Own it. Cherish it.
Most of all don’t take advice from sources you can’t trust.
The Creatives Business Model
TIME FOR A
BREAK!
LET’S CHOOSE AGIVEAWAY WINNER
+Q&A
Less than 40% of Artists and Bloggers set goals for their work.
Goals give you direction and tell you where you are going so you can achieve more.
Goals give you:• Measurable Results• A Sense of Purpose• Motivation• Rewards• Reasonable Expectations
Have you MET your goals yet?
Min + Exceptional + Target
Results!
• Website • Blog • Email Signature• Giveaways• Live Events • Discussion Forms• Guest Blogging• Magazine
Submissions• eZine Submissions• eZine Distribution• Sponsorships• Cross Promotion• Live Events • Webinars• Press Releases
• Online Ads
• Podcasts• Tutorials• Video• Interviews• Product
Reviews• Ads
Communicating with Your PAC is Essential To
Your Success!
People – You need them to make your blog or business work. People are why you are here in the first place.
Audience – These people check in regularly, share your content and are otherwise known as FANS. You need to love them as much as you love your customers.
Customers - These people buy your products or services and are how you make a living; key players!
Everyone has them regardless if you sell anything or not!
• Repeat or Loyal Customers• Sale or Discount • Impulsive Buy • Ready to Buy or Need Based • Potential or Wandering
Audience/Customer Types
Worksheet
6 Steps to Uncovering The Needs, Wants & Whereabouts of Your Audience
Step 1Examine Your
Current Audience or
Customer Pool
• Who is paying attention to you?
• What do they have in common?
• What is the one offer that draws the most traffic/business?
Step 2Know Your
Competition
• Who are they?• Where are they?• What are they
doing and how can you make it better?
Step 3Examine What
You Offer
• What do you actually offer?
• Who needs what you offer?
• Why do they need what you offer?
TIME FOR A
BREAK!
LET’S CHOOSE AGIVEAWAY WINNER
+Q&A
Step 4Narrow Your
Target
• Who are your people?
• What do they believe?
• What do you know about them and their lives?
Step 5Access the Attitude of
Your Audience
• What do they value?
• How do they get their information?
• Why are you appealing to them?
Step 6Evaluate Your
Findings
• Is there a need and desire for what you offer?
• Can your audience afford to pay for what you offer?
• Can you communicate effectively with your audience based on what you know?
TIME FOR A
BREAK!
LET’S CHOOSE AGIVEAWAY WINNER
+Q&A
You have an audience that wants to hear from you…
It’s Your Turn to find out• Who they are…• Where they are…• Etc.
…and all the unknowns you need to know to so you can map your customer!
Download and fill out the Discover Your Audience
©Customer Mapping Part I Worksheet.
This worksheet can be retrieved in the online classroom.
Worksheet
6 Steps to Uncovering The Needs, Wants & Whereabouts of Your Audience
Th
an
k Y
ou
S
pon
sors
!
FREE WebinarEnd of Part I• Hashtag: #DYA2014
• Q&A: Chat Transcripts Transcript of the chat transcripts will be
available in the seminar classroom following today’s event.
• Access to the Replay & Supplemental Downloads Handouts can be downloaded in the
classroom. Today’s replay will be available in The
ARTcademy seminar classroom within 24 hours.
FREE WebinarJoin Us for Part II
Next Wed, April 30@ 4pm EST/ 1pm
PST