FREE WebinarWELCOME Part I!

• Part I: Online Seminar with Martiel Beatty

• Hashtag: #DYA2014

• Q&A: How You Can Ask Questions Join the Chat in the Classroom Google Event/Hangout Page

• Access to the Replay & Supplemental Downloads Downloads will be available in the classroom

during and after today’s event. Replays will be available in the seminar

classroom.

Th

an

k Y

ou

S

pon

sors

!

What You Are Going to Learn

Part I: Collect + Plan + Begin

• The Creative Business Model

• Your Goals & Your Audience• Customer Types• 6 Steps to Understanding

Your Audience Better

Part II: Map + Engage + Complete

• What message do you send?

• The Customer Mapping Method ©

• B.O.R.E.’ing your Audience

• The Art of Sharing

The Journey is Yours! Own it. Cherish it.

Most of all don’t take advice from sources you can’t trust.

The Creatives Business Model

TIME FOR A

BREAK!

LET’S CHOOSE AGIVEAWAY WINNER

+Q&A

Less than 40% of Artists and Bloggers set goals for their work.

Goals give you direction and tell you where you are going so you can achieve more.

Goals give you:• Measurable Results• A Sense of Purpose• Motivation• Rewards• Reasonable Expectations

Have you MET your goals yet?

Min + Exceptional + Target

Results!

• Website • Blog • Email Signature• Giveaways• Live Events • Discussion Forms• Guest Blogging• Magazine

Submissions• eZine Submissions• eZine Distribution• Sponsorships• Cross Promotion• Live Events • Webinars• Press Releases

• Online Ads

• Podcasts• Tutorials• Video• Interviews• Product

Reviews• Ads

Communicating with Your PAC is Essential To

Your Success!

People – You need them to make your blog or business work. People are why you are here in the first place.

Audience – These people check in regularly, share your content and are otherwise known as FANS. You need to love them as much as you love your customers.

Customers - These people buy your products or services and are how you make a living; key players!

Everyone has them regardless if you sell anything or not!

• Repeat or Loyal Customers• Sale or Discount • Impulsive Buy • Ready to Buy or Need Based • Potential or Wandering

Audience/Customer Types

Worksheet

6 Steps to Uncovering The Needs, Wants & Whereabouts of Your Audience

Step 1Examine Your

Current Audience or

Customer Pool

• Who is paying attention to you?

• What do they have in common?

• What is the one offer that draws the most traffic/business?

Step 2Know Your

Competition

• Who are they?• Where are they?• What are they

doing and how can you make it better?

Step 3Examine What

You Offer

• What do you actually offer?

• Who needs what you offer?

• Why do they need what you offer?

TIME FOR A

BREAK!

LET’S CHOOSE AGIVEAWAY WINNER

+Q&A

Step 4Narrow Your

Target

• Who are your people?

• What do they believe?

• What do you know about them and their lives?

Step 5Access the Attitude of

Your Audience

• What do they value?

• How do they get their information?

• Why are you appealing to them?

Step 6Evaluate Your

Findings

• Is there a need and desire for what you offer?

• Can your audience afford to pay for what you offer?

• Can you communicate effectively with your audience based on what you know?

TIME FOR A

BREAK!

LET’S CHOOSE AGIVEAWAY WINNER

+Q&A

You have an audience that wants to hear from you…

It’s Your Turn to find out• Who they are…• Where they are…• Etc.

…and all the unknowns you need to know to so you can map your customer!

Download and fill out the Discover Your Audience

©Customer Mapping Part I Worksheet.

This worksheet can be retrieved in the online classroom.

Worksheet

6 Steps to Uncovering The Needs, Wants & Whereabouts of Your Audience

Th

an

k Y

ou

S

pon

sors

!

FREE WebinarEnd of Part I• Hashtag: #DYA2014

• Q&A: Chat Transcripts Transcript of the chat transcripts will be

available in the seminar classroom following today’s event.

• Access to the Replay & Supplemental Downloads Handouts can be downloaded in the

classroom. Today’s replay will be available in The

ARTcademy seminar classroom within 24 hours.

FREE WebinarJoin Us for Part II

Next Wed, April 30@ 4pm EST/ 1pm

PST