Download - Eastern European Markets, Trends And Online
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New Europe
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23 countries
Total population of
76 million internet users.
Emerging Europe
276 million.
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Heterogeneous
(source InternetWorldStats, CIA)
+20MTurkeyUkrainePolandRomania
+10MBelarusSerbiaGreeceHungaryCzech
+4MCroatiaBosniaSlovakiaBulgaria
+2M AlbaniaMacedoniaMoldova
SloveniaLatviaLithuania
< 2MEstonia Cyprus MaltaMontenegro
Population
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Heterogeneous
(source IMF)
Over 20.000 USDSloveniaCzechGreeceHungaryEstoniaMalta
Over 10.000 USDSlovakiaLithuaniaLatviaPolandCroatiaRomaniaBulgariaCyprus
Below 10.000 USDBosniaTurkeyBelarusUkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro
GDP per capita
EU member since 1981
Joined EU in 2004
Joined EU in 2007
Official member candidates
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Heterogeneous
(source InternetWorldStats, CIA)
+50%SloveniaCzechEstonia
+40%SlovakiaLatviaPoland
+30%LithuaniaCroatiaCyprusGreeceHungaryMalta Belarus
+20%RomaniaBulgariaBosniaTurkey
< 20%UkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro
Internet Penetration
Broadband+60% of all connections
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Heterogeneous
Annual Broadband Growth Rate
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Heterogeneous
+4%HungaryEstonia
+2%PolandSloveniaCzechBulgaria
+1%LithuaniaRomania SlovakiaLatvia Greece
+0.2%BosniaTurkeyBelarusCroatiaUkraineMacedoniaSerbiaAlbaniaMoldovaMontenegro
Online Advertising
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Commonalities
CultureHigh growthTransitionAttitude
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Commonalities
CultureHigh growthTransition Attitude
Eastern Europe Language Shared Historical Perspective
(=socialism, communism) New Consumerism Rise of the middle class
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Commonalities
CultureHigh growthTransition Attitude
Eastern Europe Language Shared Historical Perspective
(=socialism, communism) New Consumerism Rise of the middle class
Zagreb, Croatia
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Commonalities
CultureHigh growthTransition Attitude
GDP growth 5-10% FDI and EU funds Infrastructure Purchasing power Internet penetration
(-> e-commerce) Advertising Online advertising
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CultureHigh growthAttitude
Commonalities
CultureHigh growthTransitionAttitude
Liberalization Privatization Opening Economy Harmonization Political Stability (EU, NATO) Leapfrogging
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Commonalities
CultureHigh growthTransitionAttitude
Open ‘Hungry’ Build Knowledge Economy
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Leapfrogging
Few legacy systems Quick adoption due to smaller size Strong FDI
Directly to mobile (avg. 68%)
ADSL2+ and FTTH projects across Eastern Europe
Macedonia: 2 national WiMax operators, and 4 regional WiMAX operators.
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Local Markets
Local Leaders
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Challenges
PassiveDiversityPoliticsTransparencyCorruption