PANELISTS
Miriam ParkerDirector of Marketing, Mulholland Books | @miriamparker
Buffy BalesManager, Digital Products, Ingram | @bbbales
David Bernheisel Client Integration Specialist, Ingram | @bernheisel
MODERATOR
Matt MullinCommunity Relations Manager, Digital Book World | @mrmullin
Sponsored by Ingram
Ebook Marketing: New Skills and Fresh Opportunities
DigitalBookWorld.com | @digibookworld | #dbw
E-book Marketing:New Skills and Fresh Opportunities
Author Connection with Readers
Tapping into Nontraditional Book Markets
Authentic Communication between Publishers and Bloggers
More Ways to Engage
• Pre-publication Incentives• Exclusive Content
• Tying in with Live Events• Use your Demographics
Enhancing Your Metadata for Maximum Discoverability
eBooks Want to Be Found!
Here’s Your eBook
• Metadata Best Practices: – What retailers NEED – What retailers WANT
• Pitfalls to Avoid
• Going Global
Today’s Topics:
• Cover Image• ISBN• Title/Subtitle• Publisher• Author/Contributor• Category• Related Product• Language
Basic Metadata: What Retailers Need
BISG’s Product Metadata Best Practices are available athttp://www.bisg.org/what-we-do-cat-21-product-metadata.php
Basic Metadata: What Retailers Need
ISBN
Title
Publis
her
Pub D
ate
Contri
buto
r
Sales
Rights
BISAC/B
IC
Descr
iption
Print I
SBN
Lang
uage
Info
Impr
int
Street
Dat
e
Page
Count
Copyr
ight D
ate
Count
ry o
f pub
licat
ion
File S
ize0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
% of Retailers with Required Validation in CoreSource
Desc
riptio
ns Relations
Colla
tera
l
GREATMETADATA• Product Descriptions
• Sample Chapters• Table of Contents• Audiences• Author Biographies• Friend recommendations• Expert reviews• Enhanced ebooks
Enhanced Metadata: What Retailers Want
Reviews
Metadata
Social
Related Products
This page affects
your SEO
Metadata
Related Products
Reviews
Social
This page affects
your SEO
• No process• Not auditing of your titles
– Your own metadata– Retailers
• Not using detailed subject categories• Reusing ISBN’s• Encoding issues
Pitfalls to Avoid:
Going Global: Emerging Markets
• Business Model
• Pricing
• Rights Management
Metadata Considerations:
• Great metadata requires time & energy
• The more the better
• Don’t be afraid to go global
• Ask for help!
Conclusion:
PANELISTS
Miriam ParkerDirector of Marketing, Mulholland Books | @miriamparker
Buffy BalesManager, Digital Products, Ingram | @bbbales
David Bernheisel Client Integration Specialist, Ingram | @bernheisel
MODERATOR
Matt MullinCommunity Relations Manager, Digital Book World | @mrmullin
Sponsored by Ingram
Ebook Marketing: New Skills and Fresh Opportunities – Q&A
DigitalBookWorld.com | @digibookworld | #dbw
Thank You for Attending.
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DigitalBookWorld.com | @digibookworld | #dbw