ebook marketing: new skills and fresh opportunities
DESCRIPTION
Presented by Digital Book World and sponsored by Ingram Content. This webinar aired on 10/25/2011.TRANSCRIPT
![Page 1: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/1.jpg)
PANELISTS
Miriam ParkerDirector of Marketing, Mulholland Books | @miriamparker
Buffy BalesManager, Digital Products, Ingram | @bbbales
David Bernheisel Client Integration Specialist, Ingram | @bernheisel
MODERATOR
Matt MullinCommunity Relations Manager, Digital Book World | @mrmullin
Sponsored by Ingram
Ebook Marketing: New Skills and Fresh Opportunities
DigitalBookWorld.com | @digibookworld | #dbw
![Page 2: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/2.jpg)
E-book Marketing:New Skills and Fresh Opportunities
![Page 3: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/3.jpg)
Author Connection with Readers
![Page 4: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/4.jpg)
Tapping into Nontraditional Book Markets
![Page 5: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/5.jpg)
Authentic Communication between Publishers and Bloggers
![Page 6: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/6.jpg)
More Ways to Engage
• Pre-publication Incentives• Exclusive Content
• Tying in with Live Events• Use your Demographics
![Page 7: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/7.jpg)
Enhancing Your Metadata for Maximum Discoverability
eBooks Want to Be Found!
![Page 8: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/8.jpg)
Here’s Your eBook
![Page 9: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/9.jpg)
• Metadata Best Practices: – What retailers NEED – What retailers WANT
• Pitfalls to Avoid
• Going Global
Today’s Topics:
![Page 10: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/10.jpg)
• Cover Image• ISBN• Title/Subtitle• Publisher• Author/Contributor• Category• Related Product• Language
Basic Metadata: What Retailers Need
BISG’s Product Metadata Best Practices are available athttp://www.bisg.org/what-we-do-cat-21-product-metadata.php
![Page 11: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/11.jpg)
Basic Metadata: What Retailers Need
ISBN
Title
Publis
her
Pub D
ate
Contri
buto
r
Sales
Rights
BISAC/B
IC
Descr
iption
Print I
SBN
Lang
uage
Info
Impr
int
Street
Dat
e
Page
Count
Copyr
ight D
ate
Count
ry o
f pub
licat
ion
File S
ize0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
% of Retailers with Required Validation in CoreSource
![Page 12: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/12.jpg)
Desc
riptio
ns Relations
Colla
tera
l
GREATMETADATA• Product Descriptions
• Sample Chapters• Table of Contents• Audiences• Author Biographies• Friend recommendations• Expert reviews• Enhanced ebooks
Enhanced Metadata: What Retailers Want
![Page 13: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/13.jpg)
Reviews
Metadata
Social
Related Products
This page affects
your SEO
![Page 14: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/14.jpg)
Metadata
Related Products
Reviews
Social
This page affects
your SEO
![Page 15: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/15.jpg)
• No process• Not auditing of your titles
– Your own metadata– Retailers
• Not using detailed subject categories• Reusing ISBN’s• Encoding issues
Pitfalls to Avoid:
![Page 16: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/16.jpg)
Going Global: Emerging Markets
![Page 17: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/17.jpg)
• Business Model
• Pricing
• Rights Management
Metadata Considerations:
![Page 18: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/18.jpg)
• Great metadata requires time & energy
• The more the better
• Don’t be afraid to go global
• Ask for help!
Conclusion:
![Page 20: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/20.jpg)
PANELISTS
Miriam ParkerDirector of Marketing, Mulholland Books | @miriamparker
Buffy BalesManager, Digital Products, Ingram | @bbbales
David Bernheisel Client Integration Specialist, Ingram | @bernheisel
MODERATOR
Matt MullinCommunity Relations Manager, Digital Book World | @mrmullin
Sponsored by Ingram
Ebook Marketing: New Skills and Fresh Opportunities – Q&A
DigitalBookWorld.com | @digibookworld | #dbw
![Page 21: Ebook Marketing: New Skills and Fresh Opportunities](https://reader038.vdocument.in/reader038/viewer/2022103015/54bfebdd4a7959e9708b4569/html5/thumbnails/21.jpg)
Thank You for Attending.
Keep in TouchFollow us on Twitter, join our LinkedIn Group, and subscribe to our RSS feed and e-newsletter to receive the latest information on our events, and insights on the latest news and trends from top publishing strategists and technology experts.
DigitalBookWorld.com | @digibookworld | #dbw