Download - Echelon2010
![Page 1: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/1.jpg)
The Power of Browser Customization
Leveraging Browser Add-ons to Retain and Grow Your Users
![Page 2: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/2.jpg)
Gen Kanai
http://blog.mozilla.com/gen/
![Page 3: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/3.jpg)
Mozilla’s mission is to promote choice, innovation and opportunity on the Internet.http://www.mozilla.org/about/mission.html
![Page 4: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/4.jpg)
browser customizations“Add-ons”
![Page 5: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/5.jpg)
![Page 6: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/6.jpg)
published in 1997
![Page 7: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/7.jpg)
Key Bene!ts
• Extends functionality of a web service or website to the browser
• Can provide continuous ‘real estate’ in the browser even when the user is not on the site in question
• Costs only the time & effort to develop & distribute the addon
![Page 8: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/8.jpg)
Which are customizable?
• Internet Explorer (only starting with IE 7)
• Firefox (since the Netscape era)
• Safari (no, unless you count hacks)
• Chrome (via Chrome Extensions)
• Opera (via Widgets)
![Page 9: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/9.jpg)
Development difficulty
• Internet Explorer: C++
• Firefox: HTML, JavaScript, CSS, XUL
• Safari...
• Chrome: HTML, JavaScript, CSS
• Opera: HTML, JavaScript, CSS
![Page 10: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/10.jpg)
![Page 11: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/11.jpg)
Firefox add-ons!
![Page 12: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/12.jpg)
some numbers
![Page 13: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/13.jpg)
Over 10,000 add-ons
![Page 14: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/14.jpg)
~2 Billion downloads
![Page 15: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/15.jpg)
~170 Mil. active users
![Page 16: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/16.jpg)
22 new add-ons created each day
![Page 17: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/17.jpg)
35,000 Personas600 new Personas/day
![Page 18: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/18.jpg)
used worldwide
![Page 19: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/19.jpg)
![Page 20: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/20.jpg)
![Page 21: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/21.jpg)
1,957,682,872 add-ons downloaded134,379,037 add-ons in use
https://addons.mozilla.org
![Page 22: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/22.jpg)
how do Addons help?
• can help users use your service more often
• can help surface additional functionality of your site or service
• if designed properly, can help ‘retention’ by making it easier for the user to use your site
![Page 23: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/23.jpg)
examples include...
![Page 24: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/24.jpg)
![Page 25: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/25.jpg)
delicious
• social bookmarking web service
• founded by Joshua Schachter in 2003
• acquired by Yahoo! in 2005
• 5.5 Mil. downloads
![Page 26: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/26.jpg)
toolbar & sidebar
![Page 27: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/27.jpg)
![Page 28: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/28.jpg)
Stumble Upon
• website ranking & recommendation engine
• founded in 2001
• acquired by eBay in 2007
• founders purchased company back in 2009
• 14 Mil. downloads from Addons.mozilla.org
![Page 29: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/29.jpg)
![Page 30: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/30.jpg)
Examples from Asia?
![Page 31: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/31.jpg)
NTT Goo (jp)(unrelated to the company in Mountain View)
![Page 32: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/32.jpg)
Midori no Goo(a.k.a. ‘Goo Green Label’)
![Page 33: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/33.jpg)
![Page 34: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/34.jpg)
Goo Green Label
• 9.45 Mil. yen donated to 11 non-pro!ts in 2009
![Page 35: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/35.jpg)
Pencil Project (vi)
![Page 36: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/36.jpg)
Pencil Project
• sketching & prototyping application built as an Addon to Firefox
• Exports to HTML, PNG, OpenOffice.org
• One of the most sophisticated Add-ons ever developed for Firefox
• Shows the extent of what is possible with Add-ons on Firefox wrt user interfaces and functionality
![Page 37: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/37.jpg)
![Page 38: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/38.jpg)
![Page 39: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/39.jpg)
![Page 40: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/40.jpg)
Key points
• Browser addons can: (if designed well)
• Raise usage of your web site/service
• Browser Addons cannot:
• (by de!nition) bring new users to your site
![Page 41: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/41.jpg)
Also markets matter...
![Page 42: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/42.jpg)
Game: guess the Internet market (country)
from browser market share
![Page 43: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/43.jpg)
You win: Firefox t-shirt
![Page 44: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/44.jpg)
This Asian market of 40 Mil. Internet users is
98% Internet Explorer...
![Page 45: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/45.jpg)
![Page 46: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/46.jpg)
This S.E. Asian market of ~25 Mil. Internet Users is 50% Firefox
![Page 47: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/47.jpg)
![Page 48: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/48.jpg)
This S. E. Asian market of 30+ Mil. Internet Users is
~70% Firefox
![Page 49: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/49.jpg)
![Page 50: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/50.jpg)
Key points
• browser share matters
• know your market
• focus resources on your key segments
![Page 51: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/51.jpg)
So how do I start?
![Page 52: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/52.jpg)
https://addons.mozilla.org/en-US/developers
![Page 53: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/53.jpg)
Coming later this year...Add-ons Marketplace
![Page 54: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/54.jpg)
![Page 55: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/55.jpg)
What is coming in Firefox 4 for Add-ons?
![Page 56: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/56.jpg)
make the add-ons manager better
![Page 57: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/57.jpg)
![Page 58: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/58.jpg)
clear a path to Jetpack
• New platform for Addons in Firefox 4
• Existing Addons platform to continue
• Goal: No restart required
• Goal: greater security & reliability
• HTML, CSS, JS only
• SDK provided
![Page 59: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/59.jpg)
![Page 60: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/60.jpg)
take mobile to the max
![Page 61: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/61.jpg)
Nokia N900 & Add-ons
![Page 62: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/62.jpg)
![Page 63: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/63.jpg)
Is that it? What else?
![Page 64: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/64.jpg)
![Page 65: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/65.jpg)
https://services.mozilla.com
![Page 66: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/66.jpg)
Firefox for Android
• Available later in 2010!
• Supports addons!
• Nightly builds (for testing) available now
![Page 67: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/67.jpg)
Firefox Home for iPhone(data from Firefox Sync Add-on)
![Page 68: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/68.jpg)
![Page 69: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/69.jpg)
![Page 70: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/70.jpg)
![Page 72: Echelon2010](https://reader035.vdocument.in/reader035/viewer/2022081403/554d674ab4c90578428b50a7/html5/thumbnails/72.jpg)
thank you
Mozilla AMO Team: Nick, Justin, Julie, Jorge & the Mozilla community worldwide