echelon2010
DESCRIPTION
My presentation on Addons for startups at Echelon 2010.TRANSCRIPT
The Power of Browser Customization
Leveraging Browser Add-ons to Retain and Grow Your Users
Gen Kanai
http://blog.mozilla.com/gen/
Mozilla’s mission is to promote choice, innovation and opportunity on the Internet.http://www.mozilla.org/about/mission.html
browser customizations“Add-ons”
published in 1997
Key Bene!ts
• Extends functionality of a web service or website to the browser
• Can provide continuous ‘real estate’ in the browser even when the user is not on the site in question
• Costs only the time & effort to develop & distribute the addon
Which are customizable?
• Internet Explorer (only starting with IE 7)
• Firefox (since the Netscape era)
• Safari (no, unless you count hacks)
• Chrome (via Chrome Extensions)
• Opera (via Widgets)
Development difficulty
• Internet Explorer: C++
• Firefox: HTML, JavaScript, CSS, XUL
• Safari...
• Chrome: HTML, JavaScript, CSS
• Opera: HTML, JavaScript, CSS
Firefox add-ons!
some numbers
Over 10,000 add-ons
~2 Billion downloads
~170 Mil. active users
22 new add-ons created each day
35,000 Personas600 new Personas/day
used worldwide
1,957,682,872 add-ons downloaded134,379,037 add-ons in use
https://addons.mozilla.org
how do Addons help?
• can help users use your service more often
• can help surface additional functionality of your site or service
• if designed properly, can help ‘retention’ by making it easier for the user to use your site
examples include...
delicious
• social bookmarking web service
• founded by Joshua Schachter in 2003
• acquired by Yahoo! in 2005
• 5.5 Mil. downloads
toolbar & sidebar
Stumble Upon
• website ranking & recommendation engine
• founded in 2001
• acquired by eBay in 2007
• founders purchased company back in 2009
• 14 Mil. downloads from Addons.mozilla.org
Examples from Asia?
NTT Goo (jp)(unrelated to the company in Mountain View)
Midori no Goo(a.k.a. ‘Goo Green Label’)
Goo Green Label
• 9.45 Mil. yen donated to 11 non-pro!ts in 2009
Pencil Project (vi)
Pencil Project
• sketching & prototyping application built as an Addon to Firefox
• Exports to HTML, PNG, OpenOffice.org
• One of the most sophisticated Add-ons ever developed for Firefox
• Shows the extent of what is possible with Add-ons on Firefox wrt user interfaces and functionality
Key points
• Browser addons can: (if designed well)
• Raise usage of your web site/service
• Browser Addons cannot:
• (by de!nition) bring new users to your site
Also markets matter...
Game: guess the Internet market (country)
from browser market share
You win: Firefox t-shirt
This Asian market of 40 Mil. Internet users is
98% Internet Explorer...
This S.E. Asian market of ~25 Mil. Internet Users is 50% Firefox
This S. E. Asian market of 30+ Mil. Internet Users is
~70% Firefox
Key points
• browser share matters
• know your market
• focus resources on your key segments
So how do I start?
https://addons.mozilla.org/en-US/developers
Coming later this year...Add-ons Marketplace
What is coming in Firefox 4 for Add-ons?
make the add-ons manager better
clear a path to Jetpack
• New platform for Addons in Firefox 4
• Existing Addons platform to continue
• Goal: No restart required
• Goal: greater security & reliability
• HTML, CSS, JS only
• SDK provided
take mobile to the max
Nokia N900 & Add-ons
Is that it? What else?
https://services.mozilla.com
Firefox for Android
• Available later in 2010!
• Supports addons!
• Nightly builds (for testing) available now
Firefox Home for iPhone(data from Firefox Sync Add-on)
thank you
Mozilla AMO Team: Nick, Justin, Julie, Jorge & the Mozilla community worldwide