Download - E_commerce Presentation
E-Commerce in China
Kilian WidmerNovember 2016
Review 2013 +20141 – Communication: Reposition Bimbosan
Meeting Hochdorf/Bimbosan 1st July 2014/ 2
- overview mobile market- Chinese website- Costs structure- strategy online/ offline- demand taobao- tmall global / tmalllocal / warehousing- nature of goods- pricing events- how to be found search criteria, stock out- rating, pictures, complaint management- ERP- customer demanding expect 24 hour delivery- show tmall and tmall global - legal aspect point of sale
Experience: swissmooh
Meeting Hochdorf/Bimbosan 1st July 2014/ 3
swissmooh.tmall.com Also on JD, YHD, WechatOperated first by third party, then by ourselves
9.2014 – 12.2015 GMCompany based in Qingdao China
Products: Milk, cheese, chocolates
Strong focus on online sales
Experience: Bimbosan
Meeting Hochdorf/Bimbosan 1st July 2014/ 4
binbo.tmall.comAlso on JD, YHD, WechatOperated first by Chinese exclusive distributor
Since 2016 Head of ExportBased in Welschenrohr CH
Products: baby milk powder
Strong focus on retail sales (online <5%)
Headline / Subline / 01.05.2023 / 5
Opportunities – Internet/ E-Commerce
World’s largest e-commerce market
600 million internet users
300 million buyers
growth rate 40%
volume 200 billion CHF 10% of total retail
Review 2013 +20141 – Communication: Reposition Bimbosan
Meeting Hochdorf/Bimbosan 1st July 2014/ 7
China Market
Meeting Hochdorf/Bimbosan 1st July 2014/ 8
Review 2013 +20141 – Communication: Reposition Bimbosan
Meeting Hochdorf/Bimbosan 1st July 2014/ 9
Review 2013 +20141 – Communication: Reposition Bimbosan
Meeting Hochdorf/Bimbosan 1st July 2014/ 10
Review 2013 +20141 – Communication: Reposition Bimbosan
Meeting Hochdorf/Bimbosan 1st July 2014/ 11
Review 2013 +20141 – Communication: Reposition Bimbosan
Meeting Hochdorf/Bimbosan 1st July 2014/ 12
Relaunch 2013 + 20141 – Communication: Reposition Bimbosan
Bimbosan Advertisement 08.07.2014/ 13
United colours of Bimbosan
Super Premium 2= N°1 product
Unique and outstanding = the new packaging
Relaunch 2013 + 20141 – Communication: Reposition Bimbosan
Bimbosan Advertisement 08.07.2014/ 14
Unique babyfood system for babyfood products = the «Feel-Good-System»
Relaunch 2013 + 20141 – Communication: Reposition Bimbosan
Bimbosan Advertisement 08.07.2014/ 15
Unique Brand communication = highly appealing
Relaunch 2013 + 20141 – Communication: Reposition Bimbosan
Bimbosan Advertisement 08.07.2014/ 16
Relaunch 2013 + 20141 – Communication: Reposition Bimbosan
Unique Brand communication = highly appealing
Bimbosan Advertisement 08.07.2014/ 17
New Website generates 25’000 Visits/month
Relaunch 2013 + 20141 – Communication: Reposition Bimbosan
Bimbosan Advertisement 08.07.2014/ 18
New corporate identity and a lot more…
Relaunch 2013 + 20141 – Communication: Reposition Bimbosan
Bimbosan Advertisement 08.07.2014/ 19
Relaunch 2013 + 20142 – Innovation: Launch new products
Bimbosan Advertisement 08.07.2014/ 20
Outlook 2014+Print campaign
Bimbosan Advertisement 08.07.2014/ 21
Outlook 2014+Print campaign
Bimbosan Advertisement 08.07.2014/ 22
Outlook 2014+Print campaign
Bimbosan Advertisement 08.07.2014/ 23
Outlook 2014+Print campaign
Bimbosan Advertisement 08.07.2014/ 24
Outlook 2014+Print campaign
Bimbosan Advertisement 08.07.2014/ 25
• Anita Weyermann «fastest Women in Europe»
Outlook 2014+Famous brand ambassadors
Bimbosan Advertisement 08.07.2014/ 26
Outlook 2014+Promotion with Roger Federer
Bimbosan Advertisement 08.07.2014/ 27
Meeting Hochdorf/Bimbosan 1st July 2014/ 28