aweber.com
How to Reel In New Readers with a Few Simple Steps
Email List-Building 101
Justin [email protected]
aweber.com
About Me:
•I help businesses& bloggers create betteremail campaigns
•Dir. of EducationMarketing, AWeber
aweber.com
aweber.com
Today, You’ll Learn:
•3 places where all blogs should ask people to join your email list
•2 things your signup forms MUST do if you want people to join your list
Q&A at the end - ask questions!
This is being recorded
aweber.com
Why build your email list?
aweber.com
92%
aweber.com
aweber.com
aweber.com
If you want to reach people, use what they know and
use.
aweber.com
aweber.com
... unless you have a way to remind and encourage them to do
so
Most Visitors Don’t Return
aweber.com
Let’s talk about Blogs*
* ... and publishers’ sites
aweber.com
•Navigational tabs: about, contact, topics
Most Blogs Look Like This:
•Main column: posts
•Header: title, picture
•Sidebar: ads, links, search bar, related posts
aweber.com
Most Blogs are TERRIBLE at Building Email Lists!
aweber.com
Too Many Blogs Focus on the Wrong Things
•RSS, Twitter, Facebook, Google+, Pinterest... but no email signup form
•If they do have email, it’s hidden...
•... or it’s boring.
aweber.com
•Put your subscriber at ease
To Get People to Opt In, Your Forms Must...
•Make a COMPELLING offer
Most forms FAIL to do this
aweber.com
aweber.com
aweber.com
aweber.com
aweber.com
aweber.com
•Make a COMPELLING offer (no “updates”)
Action Items:
•Address spam & privacy fears
•Create or edit your signup forms
aweber.com
3 Places Your Blog Must Build Your Email List
aweber.com
•Easy to add (WordPress widgets)
#1: Sidebar
•Higher = more visible = more signups
•Appears on every page of your blog
•Remember: KISS and WIIFM
aweber.com
aweber.com
aweber.com
#2: End of Posts
“Like what you just read? There’s more where that came from...”
aweber.com
aweber.com
aweber.com
#3: Sign Up While Commenting
Commenters are more engaged than non-commenters.
Make it easy for them to join your list and come back later.
aweber.com
aweber.com
aweber.com
•Add a form to the end of your posts
Action Items:
•Identify other pages with no signup form -- then add one!
•Add a form to your sidebar
aweber.com
List-Building is All About Giving People 2 Things...
•A chance to subscribe
•A reason to do so
aweber.com
One More Thing, Then Q&A...
aweber.com
Want More Email Help?
aweber.com
[email protected]/justinpremick
Thank You!
Get the Slides:slideshare.net/aweberinc
Questions? Find Me Here:
aweber.com
Sample Headline
Sample Headline
Sample Headline
Sample Headline
SAMPLE HEADLINE
