email list-building 101: how to reel in new readers with a few simple steps
DESCRIPTION
This presentation, originally given to members of the Professional Outdoor Media Association, gives an introduction to online email list building. Review it to learn where you should be placing your email signup forms and what your forms must do in order to get people to join your email list.TRANSCRIPT
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How to Reel In New Readers with a Few Simple Steps
Email List-Building 101
Justin [email protected]
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About Me:
•I help businesses& bloggers create betteremail campaigns
•Dir. of EducationMarketing, AWeber
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Today, You’ll Learn:
•3 places where all blogs should ask people to join your email list
•2 things your signup forms MUST do if you want people to join your list
Q&A at the end - ask questions!
This is being recorded
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Why build your email list?
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92%
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If you want to reach people, use what they know and
use.
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... unless you have a way to remind and encourage them to do
so
Most Visitors Don’t Return
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Let’s talk about Blogs*
* ... and publishers’ sites
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•Navigational tabs: about, contact, topics
Most Blogs Look Like This:
•Main column: posts
•Header: title, picture
•Sidebar: ads, links, search bar, related posts
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Most Blogs are TERRIBLE at Building Email Lists!
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Too Many Blogs Focus on the Wrong Things
•RSS, Twitter, Facebook, Google+, Pinterest... but no email signup form
•If they do have email, it’s hidden...
•... or it’s boring.
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•Put your subscriber at ease
To Get People to Opt In, Your Forms Must...
•Make a COMPELLING offer
Most forms FAIL to do this
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•Make a COMPELLING offer (no “updates”)
Action Items:
•Address spam & privacy fears
•Create or edit your signup forms
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3 Places Your Blog Must Build Your Email List
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•Easy to add (WordPress widgets)
#1: Sidebar
•Higher = more visible = more signups
•Appears on every page of your blog
•Remember: KISS and WIIFM
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#2: End of Posts
“Like what you just read? There’s more where that came from...”
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#3: Sign Up While Commenting
Commenters are more engaged than non-commenters.
Make it easy for them to join your list and come back later.
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•Add a form to the end of your posts
Action Items:
•Identify other pages with no signup form -- then add one!
•Add a form to your sidebar
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List-Building is All About Giving People 2 Things...
•A chance to subscribe
•A reason to do so
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One More Thing, Then Q&A...
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Want More Email Help?
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[email protected]/justinpremick
Thank You!
Get the Slides:slideshare.net/aweberinc
Questions? Find Me Here:
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