Jonathan WuurmanACTITO Evangelist
ACTITO The agile Relationship Marketing suite
“We help marketers
to capture business opportunities on the customer journey,
with the right mix of marketing automation technology and services”
"Right-time marketing is the next step in relevancy.
Get ready to push your brand strategy & message into each individual customer journey. Discover practically how marketing automation allows you to deliver, at the
right time and in real time, the right message to the right person. Practical ROI cases."
EMAIL IN CUSTOMER JOURNEY
Spend time on website
Complaining on socialnetwork
Looking for accessories
LISTEN, UNDERSTAND, ACT RIGHT TIME
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1.50
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1.54
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1.86
0.98 1.041.18
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2.87
2.151.98
Group test Cible ayant profité de la promotion
RIGHT TIME: BEHAVIOUR CHANGE
EMAIL REMARKETING IN THE TRAVEL INDUSTRY
p. 23
Context :
The travel industry spends billions of dollars every year driving traffic to their websites, yet 81% of visitors leave before completing their booking.
For marketers working in online travel booking abandonment can be a real headache, particularly if those abandoning consumers don’t return to complete their booking.
www.actito.com
THANK [email protected] 477 47 43 27
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