Iterative DesignMike Rohde

Art Director – MakaluMedia, Inc.Blogger – Rohdesign Weblog

Embracing

What isIterative Design?

A step-by-step process for solving design challenges.

Why Embrace Iteration?

Iteration lets you start somewhere.

Iteration reduces the pressure for a “eureka.”

Iteration provides time to “brew”on ideas.

Design Iteration Ideas

Capture good ideas everywhere.

Write specs and key details before sketching.

Defend your ideas – write out defense notes.

Break projects into distinct phases.

Save major iterations.

Get feedback from designers and others

Enjoy the process!

Blit Logo Designwww.blit.com

Blit Logo: Sketches v1

Project detailswritten in the margin forreference

Many differentideas, numbered

Blit Logo: Sketches v2

Winning conceptsdidn’t appearuntil round 2

Blit Logo: B&W Concepts v1

Again, I showMany different

ideas, numbered

Along with mynumbered designsI always provide“defense”noteson why I like oneidea over another.I also like tellingclients which aremy favorite(s)and exactly why.

Blit Logo: Color Concepts v1

For continuity I liketo show B&Wwinners above

with various color optionsdown below

I try and limitdesigns I presentinternally, to helpwith reducingto a winner,rather thancreating moreoptions.

Blit Logo: Final Logo Winner

UserScape Web Redesign

www.userscape.com

UserScape Web Redesign: Sketch v1

Project detailswritten in the margin forreference

Detailed notesembedded inthe sketches

UserScape Web Redesign: Concept v0.1

Whole sectionswere missing...

Pretty roughbut getting

into the groove

Usually I wouldkeep early workto myself, butthis clientunderstood itwas in-progress

UserScape Web Redesign: Concept v1

Blocking outareas can help

Design is gettingfilled in a little

bit better

UserScape Web Redesign: Concept v2

Flowed in realtext here so Icould get abetter idea forstructure

More detailsadded in

each phase

UserScape Web Redesign: Concept v3

Sidebars filledin and adjusted

Screenshots added in,

text tuned up

UserScape Web Redesign: Final Concept

Sidebars filledin and adjusted

Headline de-emphasized

Finalizedtrial text

Navbars finalized

Quotesfinalized

Q+A

MakaluMedia: www.makalumedia.comRohdesign Weblog: www.rohdesign.com

Mike Rohde