the value of iterative design

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*Value of Iterative Design* x

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Page 1: The Value of Iterative Design

*Value of Iterative Design*

x

Page 2: The Value of Iterative Design

Clara NamDesign History

NewCo 2017

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NewCo 2017

2010

Illustration

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NewCo 2017

2010

Illustration

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NewCo 2017

2010

Illustration2011

Graphic Design

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NewCo 2017

2014

Isobar

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NewCo 2017

2015

Samsung

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The Perfect Design Process?

NewCo 2017

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NewCo 2017

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Idea

NewCo 2017

Research Design Prototype Test

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Idea

NewCo 2017

Research Design Prototype Test

2016 2017

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Idea

NewCo 2017

Research Design Prototype Test

Monday Friday

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Idea

NewCo 2017

Research Design Prototype Test

8AM 5PM

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Idea

NewCo 2017

Research Design Prototype Test

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Idea

NewCo 2017

Research Design Prototype Test

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Idea

NewCo 2017

Research Design Prototype Test

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Idea

NewCo 2017

Research Design Prototype Test

01. Inspiration02. Wireframes03. Final Design04. Share

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Idea

NewCo 2017

Research Design Prototype Test

01. Inspiration02. Wireframes03. Final Design04. Share

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What Design Process means to me

NewCo 2017

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NewCo 2017

Your own way of solving design problems

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NewCo 2017

Your own way of solving design problems

Evaluate, Iterate and Repeat

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Onboarding Flows

NewCo 2017

Example 1

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NewCo 2017

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NewCo 2017

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Photos taken by real Yelp users

NewCo 2017

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NewCo 2017

Day

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NewCo 2017

Night

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NewCo 2017

Day > Night

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NewCo 2017

Iterations

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NewCo 2017

Final

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NewCo 2017

Final

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Category Emails

NewCo 2017

Example 2

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NewCo 2017

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NewCo 2017

Fullwidth Category Emails

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NewCo 2017

City Guide Versions

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Coupons

NewCo 2017

Example 3

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NewCo 2017

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NewCo 2017

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NewCo 2017

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Don’t force a process on a design

NewCo 2017

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Thank You!