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Shristi ShonkaDirector, Client Experience
EMPLOYEE ENGAGEMENT: TAKING CARE OF YOUR CABIN
Sarah SchreinerSenior Strategy Analyst
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Cabin Basics• Find Your Campsite:
Develop a client advocacy program
• Build Your Fire:Deliver tangible value to internal business partners
• Basecamp Is Equipped, Build Your CabinExpand advocacy to employees to fuel engagement
• Taking Care of Your Cabin:Create new opportunity to achieve business outcomes
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Feb 2015
Spring 2017
CY 2016
“I like this tool for many reasons. I learn, I share, and I get rewarded for my effort!”
“The tool is fun and informative. A great break away from the
every day work.”
“I really enjoy this program! I learn so much from the interesting articles, and the participants are a great group of people! It's a fun enhancement to
my payroll/HR skills.”
Find Your CampsiteOur client advocates
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Feb 2015
Spring 2017
CY 2016
“The program delivered curious, interested, thoughtful
clients to our Inbox. Really, a remarkable experience.”
“Thank you for creating effortless experiences
for both our clients and for us, as business
partners!”
Thousandsofengagementopportunitiesintheprogramdelivered540,000minutesofnewlyproductivetimeforouremployees
Build Your FireValue for our business partners
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q Exclusive opportunities q Professional development and industry insightq Visibility to solutions and product updatesq Personal brand and social media presence
ü Strengthened relationships with clients ü Reduced low-value work on employees, delivering
newly productive timeü Delivered a unique client experience
Basecamp is EquippedClient Value
Results
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“Employee engagement has become a top business priority for senior executives. In this rapid cycle economy, business leaders know that having a high-performing workforce is
essential for growth and survival.”1
Lost productivity of actively disengaged EEs cost the U.S. economy $370 billion annually2
Performance against revenue expectations with high
engagement versus those with low engagement3
23%$370 bil
1 HBR, The Impact of Employee Engagement on Performance, 20132 Gallup, Employee Engagement Survey, 20103 Corporate Leadership Council HR Engagement Research Survey, 2011
Befriending the Bears
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dis·en·gage·ment1
Embolden Innovation
Boost Performance
Increase Competitive
Success
1. the action or process of withdrawing from involvement in a particular activity, situation, or group2. emotional detachment
en·gage1
1. to occupy, attract, or involve someone’s interest of attention2. establish a meaningful contact or connection
1 Merriam-Webster
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The Actions We Tookü Selected specific segment of employees to engage first
ü Built private experience in existing community
ü Aligned experience with internal culture values via levels and badges
ü Leveraged challenge data to connect employees to management on emotional level to enhance performance and engagement
ü Funneled feedback requests and bonus opportunities through the program to promote engagement
Building Your CabinLeverage advocacy program concept for employees
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The WINs Along the Wayü Leveraged intrinsic motivators for limited incremental spend
ü Delivered simple internal processes to gather necessary employee feedback in real time
ü Positive correlation between engaged employees and client peer-to-peer conversations
ü Established single, cohesive process to gather feedback from both client contacts and employees
Taking Care of Your CabinCreate opportunity to achieve business outcomes
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The Questions to Considerq Do you want clients and employees to interact in the same program?
q Can single sign-on enhance the experience?
q Which of your organization’s values can you anchor the experience to?
q Which internal business partners can you support when developing challenges? Which can provide unique opportunities in the experience?
q How can your program support your organization’s business goals?
q Are you building for a short-term or long-term engagement?
Taking Care of Your CabinBuild a program based on organizational goals
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Cabin Basics
Promote Your Culture
Recognize And Reward
Train And Develop Provide Challenges
Supplement Change ManagementConnect Employees
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Feb 2015
Spring 2017
CY 2016
“I’ve learned a lot about internal groups and have discovered some
great new resources that will deepen my HCM knowledge.” – Associate
“I am not a 30 something year old, and this style is not something that really intrigued me – at first… and
then look what happened!I am an addict.” – Associate
“I enjoyed the HCM knowledge and content being provided. It’s been very worthwhile – especially the ability to
share socially. Plus, I find the challenge of trying to top the Leaderboard
exciting.” – Associate
Taking Care of Our Cabin
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3 Key Takeaways
Identify business partners who will support your efforts
Develop employee engagement strategy to support business objectives
Consider expanding advocacy efforts to employees
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2
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