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We cannot NOT communicate
Engaging Your Community: Creating an Effective
Social Media Campaign Session 2: Choosing a Theme and
Picking the Right Tools
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Choosing a Theme
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Picking the Right Tools/Platforms
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Platform Deep Dive: Blogging
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Platform Deep Dive: YouTube
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Platform Deep Dive: Facebook
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Platform Deep Dive: Facebook
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Platform Deep Dive: Facebook
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Platform Deep Dive: Facebook
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Platform Deep Dive: Twitter
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Platform Deep Dive: Twitter
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Platform Deep Dive: LinkedIn
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Platform Deep Dive: LinkedIn
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Platform Deep Dive: LinkedIn
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Platform Deep Dive: Location Marketing
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Activity: Start Your Campaign Brief
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Homework
Read assigned articles on www.aveconsulting.com/sfsu/session_2.html
Send company choice to instructor ([email protected])
Start designing campaign (company, audience, goal/objective, theme, and tools/platforms)