engaging your community: creating an effective social ... · karmen reed c-hogteg htedia and...
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We cannot NOT communicate
Engaging Your Community: Creating an Effective
Social Media Campaign Session 2: Choosing a Theme and
Picking the Right Tools
Choosing a Theme
Picking the Right Tools/Platforms
Platform Deep Dive: Blogging
Platform Deep Dive: YouTube
Platform Deep Dive: Facebook
Platform Deep Dive: Facebook
Platform Deep Dive: Facebook
Platform Deep Dive: Facebook
Platform Deep Dive: Twitter
Platform Deep Dive: Twitter
Platform Deep Dive: LinkedIn
Platform Deep Dive: LinkedIn
Platform Deep Dive: LinkedIn
Platform Deep Dive: Location Marketing
Activity: Start Your Campaign Brief
Homework
Read assigned articles on www.aveconsulting.com/sfsu/session_2.html
Send company choice to instructor ([email protected])
Start designing campaign (company, audience, goal/objective, theme, and tools/platforms)