Download - Enterprise 2.0
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Enterprise 2.0IntroductionBrainstorm
Vlasov Vitaly
Russia, Saint-Petersburg
Innovation studio & Investment fund
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Forrester — c 2007 по 2013 год ежегодные затраты компаний на Enterprise 2.0 в корпоративном секторе, будут возрастать в среднем на 43% и достигнут в 2013 величины равной 4,6 млрд. долларов. Уже в 2008 году компания в США численностью не менее 1000 человек потратит на Enterprise 2.0 в среднем $ 110 млн.
http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html
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E2 – сегмент B2B, в отличие от B2C нацелена не на рекламу, а на продажу продукции: товаров и услуг.
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Enterprise 1.0 vs Enterprise 2.0 inspired by Web 2.0
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User experience, expectations, mindset
Web 1.0 Web 2.0
Surfing, browsing, consuming
Connecting, collaborating, creating,
sharing
Megabytes of published photos and text
Gigabytes by shared audio and video
I passively consume We activly participate
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Technology
Web 1.0 Web 2.0
Static pages HTML Dynamic Platforms (xml, ajax, rss, API)
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Business PhilosophyWeb 1.0 Web 2.0
Own the user User generated, user defined
Keep users locked in walled gardens (portals)
Openly host & distributive feeds,
widgets, players, apis
Control Connect
Land grab: dominate the market
Long tail: there's room for everybody
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Enterprise 1.0 vs Enterprise 2.0
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Organization Flow
Enterprise 1.0 Enterprise 2.0
Hierarchy Flat Organization
Friction Ease of Organization Flow
Web 2.0: «каждый с каждым», «каждый со многими»
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Organization Flow
Enterprise 1.0 Enterprise 2.0
Bureaucracy Agility
Inflexibility Flexibility
Top down Bottom up
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Infrastructure
Enterprise 1.0 Enterprise 2.0
Centralized Distributed
Overly complex Simple
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Workforce
Enterprise 1.0 Enterprise 2.0
Teams are in one building / one time zone
Teams are global
IT-driven technology / Lack of user control
User-driven techology
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Business
Enterprise 1.0 Enterprise 2.0
Need to know Transparency
Long time-to-market cycles
Short time-to-market cycles
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Information system and technology
Enterprise 1.0 Enterprise 2.0
Scheduled On Demand
Closed/ proprietary standards
Open
Information systems are structured and dictated
Information systems are emergent
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Information system and technology
Enterprise 1.0 Enterprise 2.0
Desktop, intranet portal RIA, Web 2.0
Taxonomies Folksonomies
Офисные приложения “Microsoft Office”
Офисные приложения
“Google Docs”
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Also
Enterprise 2.0: Соответсвующий инструментарий Культура и процессы
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Внутрикорпоративные
Моносервисные Е2 app (блоги, форумы, вики, закладки, RSS, IM). Эффективная интеграция существующих сервисов?
Многосервисные (корпоративные порталы) - http://telligent.com/
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Collective Intelligent systems
Сотрудничество и информационный обмен – главное в Enterprise2.0
Коллективные знания – один из основных капиталов компании.
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Enterprise 2.0 Map
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А теперь brainstorm:
From market pains to service opportunities?
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Twitter humor