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Enterprise 2.0: What It Is and Why You Should Care
David Hobbie & Kevin O’KeefeAugust 24, 2009
©2009. Goodwin Procter LLP
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Enterprise 2.0 Outline
• Origin & Definitions• Social Collaborative Software• Cloud Computing• Mashups• Decession Case for Enterprise 2.0• Logistics-- #ilta09e2 hashtag
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Web 2.0
• Term introduced by Tim O’Reilly in 2004• Web 2.0 an improved form of the
Internet • Astounding Success!
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Source: http://www.futureexploration.net
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Web 2.0 Success By Numbers
• 310 million daily visits to Facebook(226% growth in 2008)*
• 120 million daily visitors to Wikipedia• 2,900,000 Wikipedia Articles• 31 million daily visits to amazon.com ($36B
company)• 46 million daily visits to twitter.com (1,382%
growth in 2008)*• 900,000 blog posts per day**
*http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
**http://technorati.com/blogging/state-of-the-blogosphere/
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Web 2.0 Characteristics
• Participation• Identity• Decentralization• User Control & Contribution• Apps as platforms for storing, refining &
sharing information• Modularity
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Enterprise 2.0 Definitions
“platforms that companies can buy or build to make visible the practices and output of their knowledge workers”
Andrew McAfee, “Dawn of Emergent Collaboration”, MIT Sloan Management Review, Spring 2006 v. 47 n. 3
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Enterprise 2.0 Definitions
• “Enterprise 2.0 refers to the concept of moving Web 2.0 tools and technologies into the enterprise to help employees, partners, suppliers and customers work together to build networks of like-minded people and share information.”
• Ron Miller, CIO Magazine, June 2007 http://www.cio.com/article/123550/Enterprise_._Definition_and_Solutions
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Enterprise 2.0 Characteristics:SLATES
• Signals• Linking• Authorship• Tagging• Extensibility• Search
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Social Collaborative
Software
MashupsCloud
Computing
WikisSocial
NetworkingBlogs
Facets of Enterprise 2.0
Search
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What Is the Opposite of E20?
• Email• Barriers to user content adding and user
content organization• No communication of changes• Data stays in its own silos• No context—users have to find best stuff
without help from other users
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Twitterverse Check-in
• #ilta09e20• #ilta09
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BLOGS & MICROBLOGS
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SOCIAL NETWORKING
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WIKIS
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Wiki=Quick
Quick EditingQuick SavingQuick LinkingQuick Restore
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Wiki Characteristics
• Users can edit any page and create new pages within the wiki, using only a browser
• Wiki promotes topic associations between pages by making new page and page link creation intuitively easy
• Newer wikis provide alerts of changes
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The Old Way
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The New Way
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Wiki-Focused Session
• Wiki Session will address case studies of wiki use and adoption at Bracewell & Giuliani and at Australian firm Minter Ellison
• Consider what wiki packages and vendors
• Uses as research binder, collaboration tool, and more
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MASHUPS
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Mashup Definition
Wikipedia:“a web page or application that combines data or functionality from two or more external sources to create a new service.”
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Characteristic of Mashup
easy, fast integration, frequently using open APIs and data sources to produce results that were not the original reason for producing the raw source data.
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Web Mashup—Google Maps
• http://www.expressnightout.com/metrolinks/index.php?metrostop=63
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From “Interaction”CRM Database
From “UltiPro”HR Database
From “Aderant”Client/Matter System DB
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CLOUD COMPUTING
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Cloud Computing Definition
Wikipedia:• a style of computing in which
dynamically scalable and often virtualized resources are provided as a service over the Internet.
• Users need not have knowledge of, expertise in, or control over the technology infrastructure in the "cloud" that supports them.
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Cloud Computing Combines
• Infrastructure as a service (IaaS) • Platform as a service (PaaS) • Software as a service (SaaS)
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Cloud Vendors
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Cloud Vendors targeting Law Firms
• Legalcloud.net• netdocuments
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VENDORS
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E20 At Law Firms
• LinkedIn groups• Sharepoint• PBWorks Legal• Confluence• ThoughtFarmer• Social Search?
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BUSINESS CASE
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Why??Business Cases For E20
$$, outsource supportCloud Computing
Show information where needed, create new uses for data, avoid information silos
Mashups
Increase knowledge-sharing, communicate and collaborate more easily, engage employees
Social Collaborative Software
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Discussion and Twitterverse Checkin
• #ilta09e20• #ilta09
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For Further Investigation
• Enterprise 2.0 Conference (Boston, San Francisco) http://www.e2conf.com/
• Futureexploration--http://futureexploration.net/e2ef/what-is-enterprise.html
• McAfee blog http://andrewmcafee.org/blog/
• Hinchcliffe blog http://blogs.zdnet.com/Hinchcliffe/