Download - Entrepreneurial Science w GSLI
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@adamberk
Entrepreneurial Science For StartupsAKA “Lean Startup” (a trademark owned by @ericries)
A MINIMUM VIABLE SLIDE DECK PREPARED FOR
BY
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@adamberk
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Good idea? Prove it!
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Build first?
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Test the riskiest ones first
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Isolate your variables and assumptions
test them independently
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Test Demand NOT SUPPLY
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Scientists do not coddle ideas. They crash test
them. They run them into a brick wall at sixty miles
per hour. If the idea is sound the pieces will be
of the wall.
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PITCH
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Customer DevelopmentProblem/Customer fit. No solutions
Say thanks to @sgblank
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Facts vs ProblemsHeadaches vs Migraines
Problem/Customer fit. No solutions
Say hi to @dianakander - ask her about her dog and about migraine problems
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WHY?
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Exploration
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Cure tunnel vision
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Don't let your idea...
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Get outof your comfort zone
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HOW?
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GOOB (credit, Steve Blank)
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Pulldon't push - it's harder than it seems.
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PAST
not future
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LISTENdo you hear that? you have 2 ears and only one mouth for a reason. Listen at least 2x as much as you talk.
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PRACTICEDo you get junk mail? How many loyalty cards do you have? How did you find this
restaurant?
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Record data, find patterns
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RINSE & REPEAT
until you find the real problem and the corresponding early adopters...
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STOP
Do not ask for $, do not write code..
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They may not know WHAT they want, but they have to want SOMETHING
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NOsolutions, selling, friends, family, surveys
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DESIGN
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Don't build this.
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WRONG
if you build without testing, you are probably building...
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Embrace constraint. Then iterate!
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WHY?
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DEVELOPMENT
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I am unique because…I am valuable because…
My project is unique because…My project is valuable because...
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SUPPLY &
DEMAND
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SUPPLY &
DEMAND
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Your “product” is more than your app.
It is the entire process of creating and capturing value for your user and yourself.
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Deliver value.Deliver Solution (Manually). Learn. {period}
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“I make money using my brains and lose money
listening to my heart. But in the long run my books balance pretty well.”
-Kate Seredy
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“If you are not embarrassed by the first version of your product, you shipped too late.”
-Reid Hoffman (LinkedIn)
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“To do good, you actually have to do
something.”
-Yvon Chouinard (Patagonia Founder)
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“it turns out that focus is so important, even if you pick the wrong focus you're doing better!” BILL GROSS
Read more: http://www.businessinsider.com/bill-gross-lessons-2011-12?op=1#ixzz2gO4zcdIJ
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“Do things that don't scale”
-Paul Graham
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“If you can’t get them to adopt your idea with high-
touch, face-to- face service, they will not buy into your
cold web page.”-Manuel Rosso
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“Do the least that gets you to the end instead of the most that gets you to the
beginning”-ab
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what if the bottleneck
is at the bottom?
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Wizard of Oz
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Manual
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