entrepreneurial science w gsli
DESCRIPTION
I had the honor of working with some very fine young women. I promised very little lecturing and slide decks - but this deck kept us on track in between exercises, discussions, and most importantly, experiments!TRANSCRIPT
@adamberk
Entrepreneurial Science For StartupsAKA “Lean Startup” (a trademark owned by @ericries)
A MINIMUM VIABLE SLIDE DECK PREPARED FOR
BY
@adamberk
Good idea? Prove it!
Build first?
Test the riskiest ones first
Isolate your variables and assumptions
test them independently
Test Demand NOT SUPPLY
Scientists do not coddle ideas. They crash test
them. They run them into a brick wall at sixty miles
per hour. If the idea is sound the pieces will be
of the wall.
PITCH
Customer DevelopmentProblem/Customer fit. No solutions
Say thanks to @sgblank
Facts vs ProblemsHeadaches vs Migraines
Problem/Customer fit. No solutions
Say hi to @dianakander - ask her about her dog and about migraine problems
WHY?
Exploration
Cure tunnel vision
Don't let your idea...
Get outof your comfort zone
HOW?
GOOB (credit, Steve Blank)
Pulldon't push - it's harder than it seems.
PAST
not future
LISTENdo you hear that? you have 2 ears and only one mouth for a reason. Listen at least 2x as much as you talk.
PRACTICEDo you get junk mail? How many loyalty cards do you have? How did you find this
restaurant?
Record data, find patterns
RINSE & REPEAT
until you find the real problem and the corresponding early adopters...
STOP
Do not ask for $, do not write code..
They may not know WHAT they want, but they have to want SOMETHING
NOsolutions, selling, friends, family, surveys
DESIGN
Don't build this.
WRONG
if you build without testing, you are probably building...
Embrace constraint. Then iterate!
WHY?
DEVELOPMENT
I am unique because…I am valuable because…
My project is unique because…My project is valuable because...
SUPPLY &
DEMAND
SUPPLY &
DEMAND
Your “product” is more than your app.
It is the entire process of creating and capturing value for your user and yourself.
Deliver value.Deliver Solution (Manually). Learn. {period}
“I make money using my brains and lose money
listening to my heart. But in the long run my books balance pretty well.”
-Kate Seredy
“If you are not embarrassed by the first version of your product, you shipped too late.”
-Reid Hoffman (LinkedIn)
“To do good, you actually have to do
something.”
-Yvon Chouinard (Patagonia Founder)
“it turns out that focus is so important, even if you pick the wrong focus you're doing better!” BILL GROSS
Read more: http://www.businessinsider.com/bill-gross-lessons-2011-12?op=1#ixzz2gO4zcdIJ
“Do things that don't scale”
-Paul Graham
“If you can’t get them to adopt your idea with high-
touch, face-to- face service, they will not buy into your
cold web page.”-Manuel Rosso
“Do the least that gets you to the end instead of the most that gets you to the
beginning”-ab
what if the bottleneck
is at the bottom?
Wizard of Oz
Manual
NOharm, copyrightbuildingadwords