Download - EPC Presentation Slides
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1960’s
-The first computer video game, Spacewar!, was invented.-Touch Tone telephones introduced.-The Compact Cassette was introduced-The movie: Mission Impossible
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Jit Shengone of a few old electronic repair shop in Penang.
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Cheng Shun Dong72 years oldChinese
•studies Electrical Engineering in UM(University Malaya).•1960s,worked in KL first before he went to Singapor.e•come back Penang open a shop.•After 1990s, his business start to dropping •After 2000s, lack of labour make the shop left only 5 old workers
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Now...left only him and his wife as a time spending business...
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•passionate to solve problem.•pick up and resell for extra money.
•has 3 sons and 1 daughter.
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FACTS:
-Almost become an extinct career-people will not send the tv for repair anymore-the price of repairing can buy a new TV.-most of the customer is foreign worker.-Treat it as a hobby.-rental fee is high but less customer.
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Problems faced
• Electric devices become cheaper• Age is old now• Technology improvement• Workers• No one continue his role
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Electric devices become cheaper
• No one wants repair, people buy new one• Minor earn
Electronics Industry Market Research and Knowledge Network, January 7, 2014
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Old
• Age become old, more health problem • Electric devices outdated (old version)
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Technology improvement
• Need to update & learn new electrical knowledge
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Workers
• Trained workers run• Manage them
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No one continue his role
• Non of his children continue his role
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Problems?
STRATEGIESTO
SOLVE
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The Owner -72 years old -Eyesight problem -Quality over Quantities principle
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1. Transform the Business
• 3 ways of doing it:
Hiring more professionals
Tourism Spot
Education Institution
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Hiring more professionals
expertise manpower
High Productivity & Efficiency
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• Become an education institution • Classes• Talk and Workshops• Interested teens to Housewives• Improve family bonds
Education Institution
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Tourism Spot
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http://www.voanews.com/, is an America News
website which provide the latest news from the US and around the world
•Has the impact on the global perspective•New opportunity - tourism
•Traditional way of repairing
•His Achievements
•Old-fashioned TV & Radios
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Tourism Spot
Examples of vintage shops in
Penang
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2. Marketing
“ The heart of your business success lies in its marketing”
•www.chron.com•Kristie Lorette
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Marketing
is the management process through
which goods and services move from concept
to the customer
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ModernTraditional
Sick of buying new television again?Don’t Know where to repair?
Come to Jit Sheng Electronics! Over 50 years of experience and Quality over Quantities!
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RATTAN FURNITURE MAKER
Penang
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Wang Wei Ming, Chinese, 68 ears old
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HAP SENG ROTTAN
Location : Lebuh Armenium
Type of Business : Rottan & Bamboo Furniture Maker
Operations Hours : 8.00am - 5.00pm, weekdays
History : 3rd Generation and since 1920s
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WHAT SERVICE?
•Fix rattan seat / rattan made furniture
•Self-made rattan & bamboo furniture
•Sell rattan & bamboo furniture
•Focus on big furniture like chair and table
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ABOUT OWNER
•Wang Wei Ming, 3rd generation
•Started on furniture making since young
•Was the first few bamboo & rattan furniture shop
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UP & DOWN
•1980s, Maximum 20 workers
•1990s, China made furniture started occupy market
•1990s late, Plastic made furniture introduced
•2000s, market full of factory made furniture, other shop transform into furniture retail shops
•Now, left only him and his wife running the business
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FUN FACTS
• Most of the product sell to tourist
• Rich people like to design their own furniture and ask them to make it
• Is more like a traditional handmade gift than a furniture
• Never need to do advertisement
• Male youngster surprisingly the main customer
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Issues
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Competition
Mainly from China
Have been its strength in the global economy
China is the giant producer and manufacturer of bamboo products
Well-known – monopolize the bamboo industry
Neglected
More number of people involved in this industry in China
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Efficiency
Low production speed as compared to the mechanized mass-produced furniture
Most do not appreciate the sacrifices needed to produce perfection
Much like everything else in the modern lifestyle – food, transport, internet
Preferred speed and convenient
Lack of human resources
Old age – lower efficiency
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Resource
Cost increased – harder to get resource – less people harvesting bamboo
Bad quality – poor environment affects growth of bamboo
Generally has a low natural durability
Highly susceptible to attack by wood-boring beetles when untreated
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Resource
Not favourable when there are more durable
material available – timber and metal
Variation in wall thickness present difficulties in
standardization of material
When aesthetic qualites is ignored, there is no
need to use bamboo products
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Globalization
Slowly facing extinction – eliminated
Emergence of better alternative
Treat as a piece of traditional art – rather than a furniture
Youth doesn’t see the value of these traditional products
No demand
Need constant proper maintenance – undesirable characteristic – busy lifestyle – nobody wants to spend time on these maintenance
Sophisticated skills required – difficult – not many people willing to learn and make a living out of it
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Globalization
Need constant proper maintenance –
undesirable characteristic – busy lifestyle –
nobody wants to spend time on these
maintenance
Sophisticated skills required – difficult – not
many people willing to learn and make a living
out of it
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Strategies
Create better quality furniture
With better looking design
- to attract people to buy it, - which will bring in new costumer - and will be accepted in today’s market.
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Wang Wei Ming, Chinese, 68 ears old
feel old and no one take up his role
speed of producing one handmade furniture
is slow
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Strategies
Give free classes or internship- to people who wants to learn the art of making
furniture
With giving out internship,
- you can bring it people to work
- for you to create new furniture
At the same you can find someone younger
- with new ideas to help run the business
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Strategies
Find better quality bamboo
Or find a cheaper product - such as metal and create something using metal
and bamboo - to reduce the cost of production
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