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www.equinix.com Equinix Confidential - © 2011 Equinix Inc.
Introducing
Achieving Blazing-Fast Cross-Platform Ad Delivery
Presented by Chris Sharp | GM, Global Content & Digital Media, Equinix
Presented at OMMA Global | 09.27.11
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Reach Customers Around the World
Expanding addressable market; ensuring consistent performance for global customers
MARKET CHALLENGE
Asia 5 metros 250+ available networks
Americas 22 metros 450+ available networks
Europe 8 Metros 175+ available networks
EQUINIX ADVANTAGE
Red = current Equinix markets
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The Equinix Content Ecosystem
• 10 of the Top 10 web sites (Alexa)
• 9 of the Top 10 video sites (Nielsen)
• 4 of the Top 5 social networking sites (Nielsen)
• 9 of the Top 10 CDNs (Yankee Group)
• 9 of the Top 10 Facebook games for May 2010 (InsideSocialNetworking)
• 8 of the Top 10 Myspace games for May 2010 (InsideSocialNetworking)
• 11 of the Top 15 online advertising networks (Comscore)
The leader in Internet Content
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We Connect Content to Growth
Accelerated access to a 500-million-user market with 50% YoY growth
IMPACT
Platform Equinix connects content, Facebook, and viewers 675+ network providers
10 of the top 10 web properties
5 of the top 7 streaming video sites
CONTENT ECOSYSTEM
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• Online advertising has evolved dramatically since its inception
• Delivery methods, multiple devices and need for extreme, real-time targeting drive change – Mobile advertising – Contextual ads – Personalization and targeting
Evolution of ad delivery
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• Speed of delivery can make or break ad delivery and acceptance – If the ad isn’t delivered in a certain
amount of time, it won’t be displayed – No ad = lost revenue
• An advertisers’ inability to deliver to multiple devices and platforms will disconnect them from potential viewers/buyers
Implications for today’s advertisers
“One of the big publishers we
work with has within their
content management system a
big red button they can press
to instantly remove all the ads
from the site if responses
times are not fast enough.”
— AdCloud
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Turn Ad Delivery into Competitive Advantage
Performance Enabler • Improve the end-user
experience by reducing latency
• Simplify ad delivery to publishers
• Increase efficiency with specialized providers for mobile content acceleration, and cloud services
• Access increased monetization opportunities via ad exchanges
CDN
Cloud Services
Networks
Service Enablers
METRO 1
METRO 2
METRO 3
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Vibrant Media – How one company cut delivery time in half
Business Driver
• Delivery of in-text ads requires extremely fast contextualization of editorial content and delivery of relevant ad back to publisher
• Any delay results in lost opportunity and revenue
Solution
• Deployment in Platform Equinix – provides direct connection to network providers and Content Delivery Partners
Results
• Platform Equinix enables Vibrant to choose their transit provider – better controlling cost, quality and speed of delivery
• As a result of Equinix ecosystem and quality controls, Vibrant cuts delivery time in half and has experienced zero downtime
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Your Experience Optimization Platform
Connect to leading ISPs, Internet backbones and mobile networks to accelerate performance. Choose from leading SaaS and IT providers to improve back-end system performance and flexibility. Deliver content directly to leading mobile platforms and into social networks.
Extend Reach
Integrate Services
Improve Performance 675+ Networks
250+ Cloud. 450+ IT companies
4 of 5 mobile platforms
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The Platform Equinix Advantage
Global Footprint • 38 global markets on 5
continents • Less than 10 ms latency
from 90% of the population of the United States and Western Europe
• 675+ network service providers
• 250+ cloud service providers
• 450+ IT service providers
Data Centers Ample room for growth
in reliable, well-connected sites
Global Reach Reach your customers
around the world Ecosystems Collaborate to
accelerate growth
6M square feet 675+ carriers 38 markets
13 countries
4,000+ businesses Strategic Ecosystems
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We Help Rich Media Sites Improve Performance
Impact • 15% faster page load
times • 80% reduction in
downtime • Bandwidth cost
reductions
Customers
“With Equinix, we can operate in close proximity to many of our top network service provider partners, with access to a platform that ensures the most streamlined path between our content and our end-users.”
— Mike Osier VP of IT Operations, Netflix
“In our business, speed is everything. Every time a user visits one of our publishers’ sites, we need to contextualize the content and deliver an ad back FAST. With Equinix, we have cut that delivery time in half.”
— Bob Hammond SVP, Technology, Vibrant Media