Download - Execution style for advertisement
![Page 1: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/1.jpg)
Execution Styles for Advertisingp. 270 (MKTG 5)
•Slice-of-Life•Lifestyle•Spokesperson/Testimonial•Fantasy•Humorous•Real/Animated Product•Symbols•Mood or Image•Demonstration•Musical•Scientific
![Page 2: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/2.jpg)
Slice-of-Life
•Depicts people in normal settings, such as at the dinner table or in their car.
“Come As You Are” (2010)
![Page 3: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/3.jpg)
Lifestyle
•Shows how well the product will fit in with the consumer’s lifestyle.
“Synchronicity” (1999)
![Page 4: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/4.jpg)
Spokesperson/Testimonial
•Features a celebrity, company official, or typical consumer making a testimonial or endorsing a product.
![Page 5: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/5.jpg)
Fantasy
•Creates a fantasy for the viewer built around use of the product.
![Page 6: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/6.jpg)
![Page 7: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/7.jpg)
Humorous
•Advertisers often use humor in their ads.
![Page 8: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/8.jpg)
Real/Animated Product
•Creates a character that represents the product in advertisements.
![Page 9: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/9.jpg)
Mood or Image
•Builds a mood or image around the product, such as peace, love, or beauty.
![Page 10: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/10.jpg)
Demonstration
•Shows consumers the expected benefit.
“Stylus Tough Life Proof” (2010)
![Page 11: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/11.jpg)
Musical
•Conveys the message of the advertisement through song.
![Page 12: Execution style for advertisement](https://reader036.vdocument.in/reader036/viewer/2022070513/58841a1f1a28ab95518b7789/html5/thumbnails/12.jpg)
Scientific
•Uses research or scientific evidence to give a brand superiority over competitors.
“Feel Better” (2008)