Download - Facebook measurement webinar
- 1. Social Media Webinar Series Session 3 of 3 Measurement & Monitoring September 2011 Presented By:Meg Dawes Mandi Frishman Josh Jordan
2. Series Overview Session 1:Strategy & Planning Session 2:Best Practices & Implementation Session 3:Measurement & Monitoring 3. Meg Dawes Account Director, Make Me Social Mandi Frishman Marketing Manager, Make Me Social Josh Jordan President, Make Me Social 4. Session 2 Review Understanding Insights Benchmarks for Success Q&A New Facebook, Old Standards 5. TRYSOMETHINGNEW! Homework 6. Facebook Insights
- Shows Trends, Growth, Demographic Information
- Visible Only to Admins
- Minimum of 30 Likes to View
- Uses Pacific Standard Time
- Data is at most 48 Hours Old
7. 8. Vocabulary
- Impression:
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- The raw number of times a post is seen
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- May appear in users Recent Stories, Top Stories, and visits to Pages
- Feedback:
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- The total number of comments and likes on your story divided by the total number of impressions.
9. 10. 11. 12. 13. 14. 15. Interactions 16. ? Image viahttp://www.flickr.com/photos/slava/ 17. Benchmarks
- Green is Good
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- You want to see improvement month over month
- Increased Effort = Growth
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- Time and resources should have results
- 1% Feedback
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- Generally very good
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- This may be unrealistic for your community
18. Test | Track | Analyze | Report | Regroup 5 Things to Remember 19. Know Your Goals | Know Your Audience | Know Your Platform 3 Sessions, 3 Main Points 20. Resources Facebook for Non-Profits http://www.facebook.com/nonprofits MakeMeSocial http:// www.facebook.com/makemesocial GlobalGiving Project Leaders Group http://www.facebook.com/groups/globalgivingPLs/ Inside Facebook http://www.insidefacebook.com The Crowdsourced Facebook Marketing Book http://socialfresh.com/training/facebook/ 21. Questions 22.
- Education & Training
- Research & Listening
- Strategy
- Content Creation
- Community Management
- Measurement & Analytics
Need Extra Help? Meg Dawes, Account Director Office: 904-824-8830 x223[email_address] 23.