1. Social Media Webinar Series Session 3 of 3 Measurement & Monitoring September 2011 Presented By:Meg Dawes Mandi Frishman Josh Jordan

2. Series Overview Session 1:Strategy & Planning Session 2:Best Practices & Implementation Session 3:Measurement & Monitoring 3. Meg Dawes Account Director, Make Me Social Mandi Frishman Marketing Manager, Make Me Social Josh Jordan President, Make Me Social 4. Session 2 Review Understanding Insights Benchmarks for Success Q&A New Facebook, Old Standards 5. TRYSOMETHINGNEW! Homework 6. Facebook Insights

Shows Trends, Growth, Demographic Information

Visible Only to Admins

Minimum of 30 Likes to View

Uses Pacific Standard Time

Data is at most 48 Hours Old

7. 8. Vocabulary

Impression:

• The raw number of times a post is seen

• May appear in users Recent Stories, Top Stories, and visits to Pages

Feedback:

• The total number of comments and likes on your story divided by the total number of impressions.

9. 10. 11. 12. 13. 14. 15. Interactions 16. ? Image viahttp://www.flickr.com/photos/slava/ 17. Benchmarks

Green is Good

• You want to see improvement month over month

Increased Effort = Growth

• Time and resources should have results

1% Feedback

• Generally very good

• This may be unrealistic for your community

18. Test | Track | Analyze | Report | Regroup 5 Things to Remember 19. Know Your Goals | Know Your Audience | Know Your Platform 3 Sessions, 3 Main Points 20. Resources Facebook for Non-Profits http://www.facebook.com/nonprofits MakeMeSocial http:// www.facebook.com/makemesocial GlobalGiving Project Leaders Group http://www.facebook.com/groups/globalgivingPLs/ Inside Facebook http://www.insidefacebook.com The Crowdsourced Facebook Marketing Book http://socialfresh.com/training/facebook/ 21. Questions 22.

Education & Training

Research & Listening

Strategy

Content Creation

Community Management

Measurement & Analytics

Need Extra Help? Meg Dawes, Account Director Office: 904-824-8830 x223[email_address] 23.