Download - Facebook social hiring in india
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www.facebook.com/myparichay
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MyParichay™TRANSFORMING RECRUITING AND HIRING THROUGH
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GOAL
• EVALUATE, DEVELOP AND EXECUTE A FACEBOOK STRATEGY TO IMPROVE SOURCING AND STARTS BY ATTRACTING HIGHER NUMBER AND BETTER QUALITY CANDIDATES COMPLIMENTING EXISTING CHANNELS
• LEVERAGE FACEBOOK’S AND MYPARICHAY’S TARGETED EMPLOYER BRANDING AND PROFESSIONAL CONNECTIONS CAPABILITIES TO REDUCE FRICTION FOR THE RECRUITER TO CONNECT WITH ACTIVE AND PASSIVE CANDIDATES
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INTERNET WILL CONTINUE TO GROW
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14-17 yrs12%
18-24 yrs49%
25-34 yrs31%
35-44 yrs8%
Facebook (40 million)
14-17 yrs1%
18-24 yrs36%
25-34 yrs42%
35-44 yrs22%
LinkedIn ( 10 Million)
Age Facebook LinkedIn14-17 yrs 4.8 mil 0.1 mil
18-24 yrs 20 mil 3.6mil
25-34 yrs 12 mil 4.2 mil
35-44 yrs 3.2 mil 2.2 mil
Total 35 mil 10 mil
FACEBOOK HAS 25 MILLION MORE PROFILES IN PRIME HIRING AGE THAN LINKEDIN
POWER OF FACEBOOK
1 out of every 2 internet user in India is on Facebook 50% log-in every day Spend 20 mins per day on Facebook They have 110 friends on an average Facebook is Free Facebook is open
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SOCIAL MEDIA IS CHANGING THE GAME..
2007 2008 2009 2010 20110
100
200
300
Job Board Facebook
Num
ber o
f Pro
files
in
lacs
Facebook has 10 X reach of Job Boards
25 lac active users* on Naukri300 lac active users on Facebook
* Number of new resumes and number of modified resumes in the last 60 days.
NUMBER OF ACTIVE PROFILESINTELAMD BROADCOMCYPRESSTEXAS INSTRUMENT FREESCALE QUALCOMM
4272542
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JOB BOARDCANDIDATES
EMPLOYEE/CANDIDATE REFERRAL
2ND LEVEL CONNECTION
NO CONNECTION
ACTIVE JOB SEEKERS
OVER-MINED BY RECRUITERS.
MYPARICHAY JOBBOOK IS THE
LARGEST JOB BOARD IN INDIA ON FACEBOOK
WITH MORE JOBS THAN NAUKRI,
MONSTERUNIQUE TECHNOLOGY ALLOWS RECRUITERS TO CONNECT WITH 30
MILLION PASSIVE CANDIDATES ON
FACEBOOK.
LARGEST SOURCE OF QUALITY
CANDIDATES.
EMPLOYEE MYPARICHAY DIGITZES
YOUR EMPLOYEE REFERRAL PROCESS
EMPOWERS EMPLOYEES TO REACH OUT TO THEIR SOCIAL
NETWORK VIA INTRANET, FACEBOOK,
EMAIL AND SMS.PROVEN PLATFORM
TO INCREASE HIRES BY 50%
CANDIDATE REFERRAL AND
EMPLOYEES’ FRIENDS ARE
LARGE PASSIVE SEGMENT. HAS
BEEN LABORIOUS AND
FRUSTRATING TO CONNECT AND
SOURCERECRUITER
MYPARICHAY CHANGES THAT.
TALENT LANDSCAPE
THIS LARGE PASSIVE
SEGMENT. HAS BEEN HARD
TARGET. Company
MYPARICHAY ALLOWS COST
EFFECTIVE, FOCUSED TARGET MARKETING TO ATTRACT AND
CONNECT WITH 30 MILLION
TALENT BASED ON
DEMOGRAPHICS, EMPLOYER, EDUCATION
SKILLS
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RIGHT TECHNOLOGY MATTERS
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WHAT IS MYPARICHAY
• COMPANY PARICHAY™ CREATES A CAREER MICROSITE ON FACEBOOK - POWERS YOUR FACEBOOK PAGE CAREER
TAB. LAUNCHES YOUR PRESENCE ON TO FACEBOOK. ALLOWS YOU TO TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE
ACTIVE ON MYPARICHAY AND FACEBOOK.
• EMPLOYEE PARICHAY™ AUTOMATES EMPLOYEE REFERRAL PROGRAM ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET,
FACEBOOK, EMAIL SMA PROVEN TO INCREASE REFERRAL BY 50%
• RECRUITER PARICHAY™ ALLOWS RECRUITERS TO BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST
EFFECTIVE FASHION. ALLOWS YOU TO TAKE JOB BOARD LEADS AND TAP INTO THEIR NETWORK IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE. INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.
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DESIGN PRINCIPLES OF MYPARICHAY
• PRIVACY - ABILITY FOR INDIVIDUALS TO COMMUNICATE, REFER AND GET REFERRED IN PRIVATE SECURE FASHION.
• PROFESSIONAL INFORMATION - FEATURE TO CAPTURE BUSINESS AND PROFESSIONAL INFORMATION TO HELP MATCH PEOPLE AND JOBS.
• COMMUNITY FEEDBACK – ABILITY TO GET VALUABLE INFORMATION ABOUT THE JOB, COMPANY AND CANDIDATE FROM A TRUSTED TALENT COMMUNITY.
• SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVES RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER CANDIDATES BY RELEVANCE AND AVAILABILITY.
• NETWORK PORTABILITY - ENSURING CORPORATE IP AND NETWORK IS PERSEVERED AND MIGRATED
• MUTUAL BENEFIT AND GOOD KARMA – YOU HELP PEOPLE FIND JOBS AND GET CASH COMPENSATION.
SOCIAL HIRING APPLICATIONS (SHAS) ARE BUSINESS APPLICATIONS OPTIMIZED FOR REFERRAL AND SOCIAL NETWORK BASED SOURCING AND HIRING.
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TECHNOLOGY HIGHLIGHTS
1.Cloud (SaaS) Model – Hosted at Amazon• Pre-configured recruiter and admin logins.• Web based recruiter dashboard/mini ATS• Employees can register through Facebook or the Web.
2.Secure and Private• All communication on facebook, web and sms between employees and their
network are private. • Secure logins for recruiters to manage jobs and referrals. • Application and network security certified by third party for two large IT clients
3.Reporting, Tracking and Analytics • Track Employee participation, extended network propagation• Track referrals and closure at job level, branch level• Track sources of leads – FB, SMS, Web, email• Communicate, Track and manage referrals• Secure logins for recruiters to manage jobs.• Daily productivity reports
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RECRUITER
MYPARICHAY’S SOCIAL POWER OF REFERRALS
RECRUITERS INVITE CANDIDATES TO JOIN THEIR NETWORK500 CANDIDATE CONNECTIONS WHO CAN SUGGEST REFFERALS
CANDIDATE
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EXTENDED CANDIDATE REFERRAL CONNECTIONS
RECRUITER
1.5 LAC = 500 X 300 MYPARICHAY CONNECTIONS CAN SUGGEST REFFERALS
CANDIDATECANDIDATE’S FRIENDS
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RECRUITER NETWORK CANDIDATE REFERRAL CONNECTIONS
RECRUITER
RECRUITERS CREATE AN INTRACOMPANY RECRUITER NETWORK
RECRUITER
EACH RECRUITER BRINGS 500 MORE TO THE REFERRAL NETWORK
2 LAC PER RECRUITER
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RECRUITERS CONNECT WITH EMPLOYEES
RECRUITER
EACH RECRUITER INVITES 1,000 EMPLOYEES
RECRUITER
CANDIDATECANDIDATE’S FRIENDS100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000
3 LAC EMPLOYEE PARICHAY
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MYPARICHAY’S REFFERAL NETWORK
RECRUITER
5 LAC REFFERAL CONNECTIONS PER RECRUITER
RECRUITER
CANDIDATECANDIDATE’S FRIENDS100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000
3 LAC EMPLOYEE PARICHAY
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TALENT SOCIAL MARKETING SERVICES
• DAILY POST UPDATES TO DRIVE ENGAGEMENT
• REPUTATION MANAGEMENT AND MONITORING
• SPAM MANAGEMENT• CANDIDATE COMMUNITY BUILDING• CONTENT BUILDING• FACEBOOK AD MANAGEMENT• MYPARICHAY COMMUNITY BUILDING
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MYPARICHAY VS. TRADITIONAL JOB BOARD
MyParichay Naukri
POST JOBS Y– 30 MIL. FREE Y– 6 MIL.
CAPABILITY TO TARGET CANDIDATES BY GENDER, EXPERIENCE, EMPLOYER, TITLE, LOCATION Y ACTIVE/PASSIVE Y ACTIVE ONLY
RESUME SEARCH NOT YET (JULY ‘12) Y
CANDIDATE CAN DIRECTLY CHAT WITH RECRUITERS Y FREE N
JOB MICROSITE Y EXCLUSIVE Y CLUTTERED WITH OTHER EMPLOYERS
CANDIDATES CAN SHARE OR REFER CANDIDATES FROM JOB SITE Y FREE N
ABILITY TO BUILD AND MANAGE TALENT COMMUNITY FOR EVERGREEN JOBS Y FREE N
ABILITY TO CONNECT & COMMUNICATE WITH TALENT COMMUNITY AND FRIENDS OF TALENT COMMUNITY
Y FREE NO
RECRUITERS CAN BUILD CANDIDATE REFERRAL NETWORK Y NO
RECRUITERS CAN BUILD INTRA-COMPANY RECRUITER NETWORK TO SHARE CANDIDATE POOL Y FREE NO
RECRUITERS CAN CONNECT WITH FRIENDS OF THEIR REFERRAL NETWORK Y FREE NO
SOFTWARE RECOMMENDS POSSIBLE CANDIDATES WHO CAN PROVIDE QUALITY REFERRALS Y
RECRUITERS CAN INVITE EMPLOYEES TO EXPAND THEIR REFFERAL NETWORK Y NO
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APPROACH
SOURCE & ATTRACT
• Job Board• Career Site• Employees• Ads/Job Fairs• LinkedIn• Twitter
INFORM & INSPIRE
• Career Site• Consultants• Recruiters
PROCESS , ENGAGE &
VERIFY
• Phone• Email• ATS• Background
Check
HIRE
1. EVALUATE 2. IMPROVE AND INNOVATE3. INTEGRATE WITH WORKFLOW
PROCESS , ENGAGE &
VERIFY
• Phone• Email• ATS• Background
Check