facebook based hiring solutions - myparichay
TRANSCRIPT
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MyParichay™www.myparichay.in
INDIA’S #1 CAREER NETWORKING & ENTERPRISE HIRING PLATFORM ON FACEBOOK
Transforming Recruiting And Hiring Through Facebook
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WE USE MYPARICHAY TO POWER OUR FACEBOOK HIRING
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• SOCIAL HIRING WILL BECOME THE DOMINANT WAY COMPANIES WILL FIND
PEOPLE ( AND PEOPLE WILL FIND JOBS). ARE YOU AN INNOVATOR OR LAGGARD?
• FACEBOOK WILL DOMINATE SOCIAL HIRING PLATFORM. WILL DWARF LINKEDIN
– SMART PHONES WILL MAKE SOCIAL MEDIA OMNIPRESENT
• SOCIAL HIRING APPLICATIONS ( SHAS) LIKE MYPARICHAY ARE ARE PROPELLING
THIS TRANSFORMATION.
• YOU WILL HAVE TO MANAGE HIGHER TRANSPARENCY INTO YOUR HIRING
PRACTICES. YOUR COMPANIES WILL BE RATED BY THE CANDIDATE COMMUNITY.
• EMPOWER YOUR EMPLOYEES AND ALUMNI. THEY ARE YOUR BRAND
AMBASSADORS TO THE TALENT COMMUNITY AND LARGEST SOURCE OF TALENT
FACEBOOK - 5 THINGS YOU NEED TO KNOW
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MYPARICHAY
• TEAM HAS HERITAGE OF INTERNET TECHNOLOGY HR AND RECRUITMENT PROCESS INNOVATION
• FUNDED BY GREENWICH CAPITAL VENTURE PARTNERS
• 2 MILLION PROFILES GROWING AT 1 MILLION PER MONTH
• WINNER OF THE 2011 BEST TECHNOLOGY RASBIC AWARD AT THE HR WORLD CONGRESS
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AGENDA
• CHANGING LANDSCAPE - SIGN OF TIMES • WHAT CAN FACEBOOK DO? (AND CANNOT)• MYPARICHAY MODULES
– EMPLOYER BRANDING– EMPLOYEE REFERRAL– RECRUITER MODULE -CANDIDATE NETWORKING AND SEARCH.
• BEST PRACTICES & WRAP UP
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SIGN OF TIMES – IGNORE IT AT YOUR OWN PERIL
IN TODAY'S JOB MARKET, THE FIRST PLACE I LOOK FOR INFORMATION ON A COMPANY IS .. Global Talent Metrics Nov 2011 Survey 800 Job Seekers
Monster Worldwide Inc. is open to selling all or part of itself and expects to have data ready for potential buyers fairly soon, Chief Executive Sal Iannuzzi said in an interview.
An interview with the CEO on Reuters signals that the company is open to selling all or part of the company. The New York-based company, whose model of job ads is facing new competition from social media such as Facebook and LinkedIn Corp, said in January it would cut 7 percent of its staff, or 400 jobs.
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COMPANIES ARE INVESTING IN SOCIAL HIRING & CAREER SITE
How is your company changing its investment on candidate recruiting sources in 2013 compared to 2012?
Employee Referrals
Internal Transfers
Direct Sourcing
Social Networks
Corporate Careers Site
Consultants
Campus Recruitment
Job Boards
65%
35%
60%
55%
60%
20%
30%
30%
35%
50%
25%
40%
30%
20%
60%
60%
5%
10%
5%
60%
10%
5%
10%
5%
5%
5%
5%
Changes in Investement on Recruiting SourcesSpending More No Change Spending Less Don’t Know NA
65%
60%55%
60%
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SOCIAL HIRING RESULTS IN QUALITY CANDIDATEWhich of these are true about hires from social media and referrals compared to other sources?
Qualifications are better
Time to productivity is shorter
Manager satisfaction is higher
Recruiting process is shorter
Duration of employment is longer
Fit with company culture and values is better
6%
21%
24%
36%
39%
55%
SOCIAL HIRING GENERATES BEST QUALITY EMPLOYEES AFTER INTERNAL TRANSFERS.JOB BOARDS ARE RATED WORST AT PAR WITH CONSULTANTS
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14-17 yrs12%
18-24 yrs49%
25-34 yrs31%
35-44 yrs8%
Facebook (40 million)
14-17 yrs1%
18-24 yrs36%
25-34 yrs42%
35-44 yrs22%
LinkedIn ( 10 Million)
Age Facebook LinkedIn14-17 yrs 4.8 mil 0.1 mil18-24 yrs 20 mil 3.6mil25-34 yrs 12 mil 4.2 mil35-44 yrs 3.2 mil 2.2 mil
Total 35 mil 10 mil
FACEBOOK HAS 25 MILLION MORE PROFILES IN PRIME HIRING AGE THAN NAUKRI OR LINKEDIN
WHY FACEBOOK? – SCALE
20072008
20092010
20110
100
200
300
Job BoardFacebook
Num
ber o
f Pro
files
in
lacs
• Facebook has 20 X reach of Job Boards• 1 M active users* on Naukri• 30 mil. active users on Facebook
* Number of new resumes added in last 60 days.
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#1 PLACE WHERE PEOPLE SPEND TIME ON THE INTERNET
Candidates spend more time on Facebook than any other place on the internet
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FACEBOOK - WHAT IT HAS?
• POWERFUL SOCIAL GRAPH – ABILITY TO FIND CONNECTIONS ACROSS PEOPLE, CAPTURE LIKES, ACTION, COMMUNICATE AND SHARE INFORMATION ACROSS PEOPLE IN REAL TIME AND THE CHRONOLOGY.
• POWERFUL AD TARGETING CAPABILITY – TARGET BY DEMOGRAPHICS, EMPLOYER, COLLEGE, SKILLS, LIKES AND MEASURE
• TYPICAL CANDIDATE DATA AVAILABLE IN FACEBOOK1: %AGE OF FACEBOOK PROFILES WITH INFORMATION ON
– LOCATION – 100%– EMPLOYER – 62%– JOB TITLE - 56%– SKILLS – 42%– EXPERIENCE - 100%– COLLEGE/ DEGREE – 90%1 – MYPARICHAY DATABASE OF +1 MILLION FACEBOOK USERS IN INDIA
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EMPLOYER BRANDING IN THE AGE OF FACEBOOK
MYPARICHAY FACEBOOK JOB BOARD
BRAND ALIGNMENT HIGH and Total Control Low and No Control
COMMUNITY ENGAGEMENT High and Interactive Non existent
TRAFFIC DEVELOPMENT Targeted Untargeted
COMMUNITY DEVELOPMENT Invest and Grow Spend
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BRAND ALIGNMENT THE OLD VS. NEW
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CANDIDATE ENGAGEMENT THE OLD VS. NEW
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TRAFFIC DEVELOPMENT
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FACEBOOK - WHAT IT DOES NOT HAVE?.....….. AND WHAT MYPARICHAY GIVES YOU
• PRIVACY - ABILITY FOR CANDIDATES TO SEARCH, APPLY, COMMUNICATE, REFER AND GET REFERRED IN PRIVATE SECURE FASHION ON FACEBOOK
• PROFESSIONAL INFORMATION - FEATURE TO CAPTURE RESUME, BUSINESS AND PROFESSIONAL INFORMATION TO HELP MATCH PEOPLE AND JOBS ON FACEBOOK
• SEARCH – BY SKILLS, EMPLOYER, JOB TITLE, EXPERIENCE ON FACEBOOK
• SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVES RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER CANDIDATES BY RELEVANCE AND AVAILABILITY ON FACEBOOK
• NETWORK PORTABILITY - ENSURING CORPORATE IP AND SOCIAL DATABASE IS PERSEVERED AND MIGRATED WHEN RECRUITERS LEAVE
• MANAGING REFERRAL INCENTIVES– YOU HELP PEOPLE FIND JOBS AND GET CASH COMPENSATION.
SOCIAL HIRING APPLICATIONS (SHAS) ARE BUSINESS APPLICATIONS OPTIMIZED FOR REFERRAL AND SOCIAL NETWORK BASED SOURCING AND HIRING.
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INNOVATIVE TECHNOLOGY - MYPARICHAY REVEALS HIDDEN CANDIDATES
1. MyParichay shows you their friends
Keep working your way down
RECRUITERS BUILD A LARGE, LIVE, CONNECTED DATABASE
More seeds at the top = Larger Candidate leads at the bottom.
2. ADD THEM TOO!
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GROW > TRACK > STAY CONNECTED
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RE
CR
UITE
R
DISRUPTIVE TECHNOLOGY
1M35 M
JOB BOARDSRecruiters can reach 700k - 1 Million Candidates Active* on top three Job Boards
MyParichayRecruiters can reach
35 Million Professionals Active on Facebook through
MyParichay
*Active – Uploaded resume in last 45 days
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PRODUCT MODULES
COMPANY PARICHAY MODULEA. Allows companies create Career
Microsite on Facebook for Employer Branding.
B. Target 30 Million Professionals active on FB through ads and viral means.
C. Company can create and manage a talent community.
EMPLOYEE PARICHAY MODULEAllows Recruiters to search and source candidates connected to current and past employees’ social graph for referrals.
RECRUITER PARICHAY MODULEA. Allows Recruiters to search and
contact 30 Million professionals on FB by Location Employer, Skills, College, Experience.
B. Create their own candidate network and exchange candidate information with other recruiters
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RECRUITER
MYPARICHAY’S SOCIAL HIRING POWER
RECRUITERS ADDs 500 CANDIDATES TO JOIN THEIR NETWORK
CANDIDATE
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MYPARICHAY MAKES CANDIDATE’S SOCIAL GRAPH SEARCHABLE
RECRUITER
1 LAC = 500 X 200 candidates become searchable
CANDIDATECANDIDATE’S FRIENDS
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EMPLOYEES SOCIAL GRAPH BECOMES SEARCHABLE
RECRUITER
EACH RECRUITER INVITES 1,000 EMPLOYEES
RECRUITER
CANDIDATECANDIDATE’S FRIENDS
100 EMPLOYEES AND THEIR 200 FRIENDS = 20,000
2 LAC EMPLOYEE PARICHAY
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2012 AND BEYOND BEST PRACTICE FOR SOURCING
• COVER ALL YOU BASES– INVEST IN ONLY ONE JOB BOARD– INVEST IN ONE FACEBOOK HIRING PLATFORM– INVEST IN LINKEDIN IF YOU CAN AFFORD IT
• USE FACEBOOK/MYPARICHAY AS YOUR TALENT COMMUNITY PLATFORM FOR EMPLOYER BRANDING VS. JOB BOARDS OR PRINT
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JOB BOARD EMPLOYEES CANDIDATES ATS NO CONNECTION
ACTIVE JOB SEEKERS
OVER-MINED BY RECRUITERS.
LARGEST SOURCE OF QUALITY
CANDIDATES.
CANDIDATE REFERRAL IS
LARGE PASSIVE SEGMENT. HAS
BEEN LABORIOUS AND
FRUSTRATING TO CONNECT AND
SOURCE
TALENT SOURCES
THIS LARGE PASSIVE
SEGMENT HAS BEEN HARD
TARGET THROUGH
NEWSPAPERS, JOB BOARDS AND
EMAILS
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JOB BOARD EMPLOYEE CANDIDATE CONNECTION
NO CONNECTION
MYPARICHAY JOBBOOK IS THE
LARGEST JOB BOARD IN INDIA ON FACEBOOK
WITH MORE JOBS THAN NAUKRI,
MONSTERUNIQUE TECHNOLOGY ALLOWS RECRUITERS TO CONNECT WITH 30
MILLION PASSIVE CANDIDATES ON
FACEBOOK.
EMPLOYEE MYPARICHAY ALLOWS
RECRUITERS TO USE THE SOCIAL GRAPH OF THE EMPLOYEES TO REACH OUT TO
CANDIDATES.DIGITZES YOUR
EMPLOYEE REFERRAL PROCESS
EMPOWERS EMPLOYEES TO REACH OUT TO THEIR SOCIAL
NETWORK VIA INTRANET, FACEBOOK,
EMAIL AND SMS.PROVEN PLATFORM
TO INCREASE HIRES BY 50%
RECRUITER MYPARICHAY ALLOWS RECRUITERS TO BUILD AND USE THE SOCIAL
GRAPH OF THE CANDIDATES THEY CONNECT WITH OR
ONES IN THEIR DATABASE
MYPARICHAY COVERS ALL SEGMENTS
COMPANY MYPARICHAY ALLOWS COST
EFFECTIVE, FOCUSED WAY TO TARGET AND
ATTRACT WITH 30 MILLION TALENT
BASED ON LOCATION, EXPERIENCE EMPLOYER, EDUCATION
SKILLSCERTIFICATION
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TECHNOLOGY HIGHLIGHTS
1. Cloud (SaaS) Model – Hosted at Amazon• Pre-configured recruiter and admin logins.• Web based recruiter dashboard/mini ATS• Employees can register through Facebook or the Web.
2. Secure and Private• All communication on facebook, web and sms between employees and
their network are private. • Secure logins for recruiters to manage jobs and referrals. • Application and network security certified by third party for two large
IT clients
3. Reporting, Tracking and Analytics • Track Employee participation, extended network propagation• Track referrals and closure at job level, branch level• Track sources of leads – FB, SMS, Web, email• Communicate, Track and manage referrals• Secure logins for recruiters to manage jobs.• Daily productivity reports
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EMPLOYER BRANDING AND TALENT MARKETING SERVICES
• FACEBOOK CAREER PAGE DESIGN, PRODUCTION AND MAINTENANCE ( AS NEEDED)
• FACEBOOK AD DESIGN, PRODUCTION AND TARGETING – FOR EMPLOYER BRANDING – FOR SPECIFIC JOBS FOR RESUME GENERATION
• DAILY CROSS POSTING ON HIGH TRAFFIC GROUPS AND SITES TO SOCIALIZE YOUR OPEN JOBS
• DAILY PAGE UPDATES TO DRIVE ENGAGEMENT • RESPONDING AND ENGAGING WITH COMMUNITY ACTIVE ON CAREER PAGE• REPUTATION MANAGEMENT AND MONITORING - KEEP CAREER PAGE CLEAN OF
PROFANITY• SPAM MANAGEMENT TO KEEP PAGE CLEAN OF SPAM POSTINGS• RECRUITER CUSTOMER SUPPORT • TRAINING WEBINARS FOR RECRUITERS ON SOCIAL HIRING• MANAGEMENT REPORTS AND RESUME CONVERSION TRACKING. REPORTS CAN BE
DOWNLOADED INTO EXCEL OR PDF FILES FOR EASY ANALYSIS
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MYPARICHAY
CREATES A CAREER MICROSITE ON FACEBOOK POWERS YOUR FACEBOOK PAGE CAREER TAB CREATE A CONNECTED, LIVE AND CURRENT CANDIDATE DATABASE TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE
ON FACEBOOK. ALLOWS YOUR RECRUITERS TO TAP YOUR EMPLOYEES SOCIAL NETWORK AUTOMATES EMPLOYEE REFERRAL PROGRAM
ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET, FACEBOOK, EMAIL & SMS
ALLOWS RECRUITERS TO SEARCH FOR CANDIDATES ON FACEBOOK BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST EFFECTIVE
FASHION. ALLOWS RECRUITER TO TAKE JOB BOARD LEADS AND EXPAND THEIR
NETWORK IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE. INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.
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MYPARICHAY EMPLOYER BRANDING SOLUTION
• FACEBOOK MICROSITE WITH ABILITY TO POST JOBS.
• ADVERTISE WEEKEND HIRING DRIVES• TARGET 30 MILLION PROFESSIONALS• TARGET CANDIDATES ON EMPLOYEES AND
RECRUITERS SOCIAL GRAPH• CROSS POSTING FOR DRIVES• MEASUREMENTS AND METRICS TO
MEASURE ROI