Download - Final presentation UA digital marketing
Transcript
Golf, Under Armour, and
Digital Marketing?
Golfers Today
“The sport is becoming
Younger, Stylish and Vibrant”
500,000 Likes
250,000 Clicks
1,000,000 Impressions
Bloggers/Public Relations/Media Buzz on the Web
JUNE-JULY
Bloggers
Press Releases
Other Media
Under Armour’s Contribution
to Youth Golf
Customer Acquisition isn’t
Free Estimated $50,000 / month for the Digital Marketing
Campaign
One time: $30,000 in promotional apparel, tickets and
contributions to youth golf
500 hours of my time + a rate of $200/hour= $100,000
In total, will cost Under Armour $180,000 for 4
successful months of digital marketing