Golf, Under Armour, and

Digital Marketing?

Golfers Today

“The sport is becoming

Younger, Stylish and Vibrant”

500,000 Likes

250,000 Clicks

1,000,000 Impressions

Bloggers/Public Relations/Media Buzz on the Web

JUNE-JULY

Bloggers

Press Releases

Other Media

Under Armour’s Contribution

to Youth Golf

Customer Acquisition isn’t

Free Estimated $50,000 / month for the Digital Marketing

Campaign

One time: $30,000 in promotional apparel, tickets and

contributions to youth golf

500 hours of my time + a rate of $200/hour= $100,000

In total, will cost Under Armour $180,000 for 4

successful months of digital marketing