Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Finding and Communica-ng the Story
Lesson 5 of 6
Visualiza-on – for finding and communica-ng the story
Ray Poynter
September 2016
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Series Schedule
• An Introduc5on and Overview – Feb 23 • Working with Qualita5ve Informa5on – Apr 5
• Working with Quan5ta5ve Informa5on – May 26
• Working with mul5ple streams & big data – July 5
• Visualiza-on – Sep 13 • Presen5ng the story – Nov 8
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Agenda
• Brief recap • The difference between finding and sharing • Making numbers more visual
• Rela5onships in the data • Visualiza5on for communica5on
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
The Frameworks Approach 1. Define and frame the problem – A problem fully defined is a problem half solved
2. Establish what is already known – Find out what is believed and what the expecta5ons are
3. Organise the data to be analysed – Systema5c checking and structural procedures
4. Apply systema5c analysis processes
5. Extract and create the story
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Finding Versus Telling • Most of the steps in finding the message in the data are
NOT part of the communica5on
• Some5mes, none of the visualiza5on you use to find the story will be part of the telling of the story
• Finding: – Show me the contenders for the main story and let me choose one
– Alterna5ve perspec5ves, alterna5ve stories
• Communica5ng – Here is the one story I want to show
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Different Uses For Visualiza-on • Finding the story in the data • Telling the story • Monitoring, for example dashboards
• Workshop discovery of findings • Teaching – the geometry of the circle
• Allowing self-‐discovery and story crea5on • Instruc5ons – how to build that IKEA furniture
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Radar Charts for Finding
0
20
40 Training
Recruitment
Entertaining
Research
Partnerships
Innova5on
Marke5ng
NPD
Can be useful to find the story Only use with ‘trained’ audience
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Data Reduc-on
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Op-mising the Detail
Chuck Close
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Making Numbers More Visual
• 2 or 3 SD – significant digits • Sor5ng • Indices (Indexes) • Colour Coding
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Per Capita Govt. Spend on Health -‐ $
183 Countries, 1995 to 2010, source Gapminder
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
3SD – Units of $10
Divide by 10, display no decimals (but don’t delete them)
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Sor-ng – Filters in Excel
Adding an ID field let’s you get back to the star5ng posi5on easily
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Looking at the Shape of the Data
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Index, 1995 = 100
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Line Chart for Outliers Congo, Dem Rep
Niue
Georgia
Equatorial Guinea
Sudan
$ by Govt on Health Indexed 100=1995
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
What is the Ques-on?
• To use analysis to find answers, you need ques5ons
• To use visualiza5on to find answers, you need ques5ons
• For example: Does expenditure on health vary by wealth or poli5cs?
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Gapminder – Govt. Health Spend v Income
Saudi Arabia
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Total Health Spending
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Spending and Child Mortality
South Africa
Bangladesh
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Brand A`ribute Data
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Condi-onal Formaang
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
2SD
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Diagonalise
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Tidy Those % Signs
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
1 SD
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
What is the Ques-on?
• To use analysis to find answers, you need ques5ons
• To use visualiza5on to find answers, you need ques5ons
• For example: How does income relate to life expectancy?
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Gapminder and Narra-ve Flow
Hans Rosling finds the story using data – Rich countries = long life – Very poor countries = short life – But
• In most countries (the middle group) it depends on how the money is spent
Then the charts tell the story – The charts are not the story, they tell the story
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Different Perspec-ves
ASK: The alterna5ve explana5ons for this data are?
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Findings Need a Comparator
RFID
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Bad news for men in Eastern Europe
Eurostat -‐ hhp://goo.gl/r2q526
Amenable Deaths Per 100,000 of popula5on -‐ 2012
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Use Numbers for Illumina-on Not Support
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Visualiza-on and the Power Shic
hhp://sethgodin.typepad.com/seths_blog/2011/03/the-‐triumph-‐of-‐coal-‐marke5ng.html
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
The Numbers have less impact
Source: World Health Organisa5on
Infographics?
Allows the reader to find stories But, does not tell a single story If used in a presenta5on, would need:
1. Time 2. Planning
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Google Music Timeline
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Audiences can be Trained – but not quickly
Feynman Diagram The interac5on of sub-‐atomic par5cles can be complex and difficult to understand intui5vely. Feynman diagrams give a simple visualiza5on of what would otherwise be a rather arcane and abstract formula.
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
The Big Picture • Visualiza5on for finding the answer is usually different from telling the story
• The key is data reduc5on, the Michelangelo way – remove the stone that is not David
• In a visualiza5on numbers should be largely irrelevant to the communica5on
• A visualiza5on should match or stretch the audience, but not be out of their quick grasp
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Thank You!
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Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Schedule
• An Introduc5on and Overview – Feb 23 • Working with Qualita5ve Informa5on – Apr 5
• Working with Quan5ta5ve Informa5on – May 26
• Working with mul5ple streams & big data – July 5
• U5lizing visualiza5on – Sep 13 • Presen-ng the story – Nov 8
Finding and Communica-ng the Story – Lesson 5 of 6 – Visualiza-on Ray Poynter, 2016
Q & A
Ray Poynter The Future Place