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1Photo by http://www.flickr.com/photos/margolove/
Finding
In the 24-7Networked Environment
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1) Explore the
shift from the
industrial age to
the networked
environment
and how it
affects your
association.
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2) Identify ways to develop a networked strategy that includes social media and aligns with your
organizational mission.
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My plate is already
Full.
Social Media?
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How can I Add one more thing?
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I don’t have
Timeto play on
Facebook or Twitter?
Photo by http://www.flickr.com/photos/tonivc
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Our members aren’t on social media
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How did we get here?
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New industries, products, social classes, cities & villages, travel & communication
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FrederickWinslow
Taylor
Father of Scientific
Management
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Efficiency = new business religion
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The Birth of the
Normal Workday
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Typical nonprofit
organizational chart
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Small staff associations like this
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Or like thisPhoto by http://www.flickr.com/photos/adaptivelabs//
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Nonprofit associations birthed for a CauseAdvocacyEducationPromote Industry Growth
Photo by http://www.flickr.com/photos/loomstudio/2202200250/sizes/o/
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2nd Half Of 20th Century Npfts Increase in professional staff Success = staff & budget growth
Photo by http://www.flickr.com/photos/tobanblack/3705183552/
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19Photo by http://www.flickr.com/photos/photonquantique/
Our orgs became more complex
Increased role of structure & design = more silos, authority, control
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20Photo by http://www.flickr.com/photos/zooboing
The more COMPLEX we became as nonprofit associations,
the more WORK we had to do
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Complexity and desire to control…
led to scramble for resources.
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You have too much to do because
you do too
much
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The birth of the
Internet &
Social Networking
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24Photo by http://www.flickr.com/photos/orangeacid
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New OrganizationalChart (networked)
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Nature ripe with network examples
HivePhoto by http://www.flickr.com/photos/krayker/
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Nature ripe with network examples
HerdPhoto by http://www.flickr.com/photos/krayker/
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Nature ripe with network examples
PackPhoto by http://www.flickr.com/photos/ucumari/
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Nature ripe with network examples
TribePhoto by http://www.flickr.com/photos/ucumari/
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Networked Nonprofit Thinks DifferentlyFlat OrganizationsShared ResponsibilityInformation SharingExtreme CollaborationFlexibility
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Networked Nonprofit Thinks DifferentlyCooperationMany voices on behalf of the orgAbundance MentalitySocial Capital & Reputation
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Working Wikily: Finding BalanceTRADITIONAL
Centralized
Firmly Controlled
Planned
Proprietary
1-Way Communication
NETWORKED
Decentralized
Loosely Controlled
Emergent
Public
2-Way Communication
Monitor Institute: “Working Wikily: How Networks Are Changing Social Life” http://workingwikily.net
Where Is Your Nonprofit Association?
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Social Network
NodePeople
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Social Network
TieConnection
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Social Network – Hubs w/ Influencers
TieConnection
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36Photo by http://www.flickr.com/photos/margolove/
Find
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Focus on Core
Association’sMission &
GoalsPhoto by http://www.flickr.com/photos/36291048@N06/3389124067/
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AnalyzePrograms &
Services
Photo by http://www.flickr.com/photos/96914972@N00/403830495/
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Outside judges socialness on openness, authenticity, ability to
connect and share Photo by http://www.flickr.com/photos/thetruthabout/2779411275//
We Can’t Be Open 24-7!
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Everyone And AnyoneDon’t Silo or Department It
Photo by http://www.flickr.com/photos/thetruthabout/2779411275//
Who Should Manage It
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Use New Social ToolsHelp you do what you’re
already doing
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Use New Social ToolsVideo Conferencing
skype.com
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Use New Social ToolsCollaboration
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Use New Social ToolsCommunicate, File & Filter
Getting Organized In Google Era By Douglas C. Merrill
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Social Media StrategyAligns With Your Mission & Goals
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Social Media StrategyAligns With Your Mission & Goals
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Social Media StrategyListen
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Social Media StrategyListenBe informed re public opinion
Track conversationsand trends
Identify influencers
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Social Media StrategyListenBuild relationships
Correct misinformation
View negative comments as opportunities
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Social Media StrategyListenTwitter (using filters)
Google Alerts (blogs & comments)
Facebook (set lists)
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Social Media StrategyEngage
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Social Media StrategyEngageShift from messaging to conversation starters
Act as conduits of conversations
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Social Media StrategyEngageAct as conduits of conversations
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Social Media StrategyEngageLet them speak on your association’s behalf
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Social Media StrategyEngageTwitter, Blog Comments, eCommunities, Facebook
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Social Media StrategyShare Social ContentMove content from behind membership firewalls
Make content easy to share
Give your content social life
Don’t assume your content is thatunique
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Social Media StrategyShare Social ContentUse social media widgets on your website
Old website, consider WordPress for your website
Identify your influencers andconnect with them
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Social Media StrategyShare Social ContentWordPress or eBlogger Blogs
YouTube
Flckr
BlogTalk Radio
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Resources• Diminished Democracy: From Membership To
Management In American Civic Lifeby Theda Skocpol
• Getting Organized In Google Era by Douglas Merrill
• The Networked Nonprofitby Beth Kanter & Alison H. Fine
• Working Smarter: Informal Learning In The Cloudby Jay Cross & Friends
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1) Explore the
shift from the
industrial age to
the networked
environment
and how it
affects your
association.
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2) Identify ways to develop a networked strategy that includes social media and aligns with your
organizational mission.
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Connecting Great Ideas and Great People
Contact Information:
Jeff HurtDirector, Education & Engagement,
Velvet Chainsaw ConsultingPhone: 214.941.4330E-mail: [email protected]:http://velvetchainsaw.com