Absolute Radio:

A content business

@catmacdonald

We are gathered here today...

83% of our audience listens via a digital platform:

AWARENESS

TRIAL (AUDIENCES + REVENUE)

PERCEPTION

LOYALTY

Communications objectives:

Content and Communications Strategy:

INFLUENCE

PRODUCT

CONTENT

PERCEPTIONAUDIENCE/

REVENUE

RELATIONSHIPS

SPEED

Communications Objectives

Objectives of content

Flexibility of content

Methods of distribution

CAUTION!

We think about:

Content Distribution:

Absolute Radio –Euros 2012 Campaign:

What does success look like?

Thankyou