firefly content distribution event: cat macdonald
DESCRIPTION
During Firefly's content distribution event, Cat Macdonald from Absolute Radio stressed her view that reports of the press release’s demise have been greatly exaggerated, with clever content an ideal tool for reinvigorating this PR favourite. She also noted that brands who engage with social media must be prepared to “feed the monster”, lest they seem disengaged and out-of-touch.TRANSCRIPT
Absolute Radio:
A content business
@catmacdonald
We are gathered here today...
83% of our audience listens via a digital platform:
AWARENESS
TRIAL (AUDIENCES + REVENUE)
PERCEPTION
LOYALTY
Communications objectives:
Content and Communications Strategy:
INFLUENCE
PRODUCT
CONTENT
PERCEPTIONAUDIENCE/
REVENUE
RELATIONSHIPS
SPEED
Communications Objectives
Objectives of content
Flexibility of content
Methods of distribution
CAUTION!
We think about:
Content Distribution:
Absolute Radio –Euros 2012 Campaign:
What does success look like?
Thankyou