Download - Flanders dc gps session (english)
![Page 1: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/1.jpg)
BrainstormingGPS – trend session (FDC)
![Page 2: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/2.jpg)
![Page 3: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/3.jpg)
![Page 4: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/4.jpg)
![Page 5: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/5.jpg)
![Page 6: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/6.jpg)
![Page 7: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/7.jpg)
Team composition
Problem definitionIdea
generation
Idea selectionProblemsolution
conceptualization
![Page 8: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/8.jpg)
![Page 9: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/9.jpg)
How/why laddering
![Page 10: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/10.jpg)
Trend selection
Which wave do you want to surf?
Need inspiration?
![Page 11: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/11.jpg)
Trend selectie
1. Grandmothers rule
2. Go green
3. Kids Rule
4. Instant economy vs. Relaxation
5. Think global
6. Experience economy
7. Multicultural influences
8. cooperation
9. Focus on health
10. From consumer toprosumer
![Page 12: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/12.jpg)
Trends
![Page 13: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/13.jpg)
1. Grandmothers rule
![Page 14: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/14.jpg)
2. Ecologisation – go green
![Page 15: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/15.jpg)
3. Kids rule
![Page 16: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/16.jpg)
4. Instant economy vs. relaxation
![Page 17: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/17.jpg)
5. Wifi World
![Page 18: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/18.jpg)
6. Experience economy
![Page 19: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/19.jpg)
7. Multicultural influences
![Page 20: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/20.jpg)
8. Cooperation
![Page 21: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/21.jpg)
9. Focus on health
![Page 22: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/22.jpg)
10. From consumer to prosumer
![Page 23: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/23.jpg)
Grandmothers rule
Go green
Kids rule
Instant economy vs. Relaxation
Wifi World
Experience economy
Multicultural influences
Cooperation
Focus on health
From consumer to prosumer
…
Trends - Overview
![Page 24: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/24.jpg)
Trend selection
Which wave do you want to surf?
Need inspiration?
![Page 25: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/25.jpg)
![Page 26: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/26.jpg)
![Page 27: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/27.jpg)
Team composition
Problemdefinition
Idea
generation
Idea selectionProblemsolution
conceptualization
![Page 28: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/28.jpg)
Brainstorm process
‘How could we’ questions
Situation
Opportunity area
![Page 29: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/29.jpg)
“The best way to get a good idea
is to get a lot of ideas”
−Linus Pauling
![Page 30: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/30.jpg)
Brainstorm rules
• Postpone your judgement!
• Focus on quantity.
• Sky is not the limit! Freewheel!
• You really want to change something. Dare to dream!
• No arrogance. Listen to everybody.
• Hitch-hike! Awkward ideas can help to find good solutions.
![Page 31: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/31.jpg)
1 IDEA = 1 POST-IT
DON’T LOOSE ANY IDEA
WRITE DOWN IDEAS IMMEDIATELY
![Page 32: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/32.jpg)
![Page 33: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/33.jpg)
Generate ideas!
Yeah, but…
Yeah, and!
![Page 34: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/34.jpg)
Brainwriting by 2
Starting point: 6 trends
1 idea = 1 post-it
Every 8 - 10 minutes change trend
Read ideas of team mates
Hitch-hike! Yes AND …
GPS-session
![Page 35: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/35.jpg)
S (Substitute): "What can I substitute in my selling process?"
C (Combine): "How can I combine selling with other activities?"
A (Adapt): "What can I adapt or copy from someone else’s selling process?"
M (Magnify): "What can I magnify or put more emphasis on when selling?"
P (Put to Other Uses): "How can I put my selling to other uses?"
E (Eliminate): "What can I eliminate or simplify in my selling process?"
R (Rearrange): "How can I change or reverse the way I sell?"
WHAT IF YOU GET STUCK?
![Page 36: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/36.jpg)
Rephrase our question negatively
Invent negative solutions
Make / use them positive
F.ex. How could we keep people as long as possibleon our website?=> How could we get people away from our website as fast as possible
Brainstorm method:
Negative Brainstorming
![Page 37: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/37.jpg)
1. Choose a superhero
2. What are his/her features?
3. How would your superhero solve thischallenge? How could certain features beused to generate ideas?
4. Stuck? Repeat steps 1-3!
Brainstorm method:
Sssssuperhero!
![Page 38: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/38.jpg)
Team composition
Problemdefinition
Idea
generation
Idea selectionProblemsolution
conceptualization
![Page 39: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/39.jpg)
Brainstorm process
‘How could we’ questions
Situation
Opportunity area
![Page 40: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/40.jpg)
Idea selection
![Page 41: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/41.jpg)
After brainwriting
Convergence
Read all ideas
Choose best ideas
Any possible combinations?
Long term vs. Short term
GPS-session
![Page 42: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/42.jpg)
![Page 43: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/43.jpg)
Subjective method
Idea selection
![Page 44: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/44.jpg)
2 stickers / person
Look at all ideas
Paste a sticker on 1 or 2 ideas you favor the most
Stickers
![Page 45: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/45.jpg)
Objective method
Idea selection
![Page 46: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/46.jpg)
Score the ideas (on 10)
How realistic is the idea? How innovative is the idea?
Delete unrealistic and notinnovative ideas
Keep the best ideas!
VR-box
0
1
2
3
4
5
6
7
8
9
10
0 5 10
inn
ova
tive
realistic
![Page 47: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/47.jpg)
Team composition
Problemdefinition
Idea
generation
Idea selection
Problemsolution
conceptualization
![Page 48: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/48.jpg)
Solve your challenge!
• What is the best idea?
• Best idea using the subjective method = Best idea using the objective method?
• If not: consult with your team members
• Choose one final idea
![Page 49: Flanders dc gps session (english)](https://reader034.vdocument.in/reader034/viewer/2022051710/5a6d30d07f8b9ad1418b4fa7/html5/thumbnails/49.jpg)
Conceptualize your idea!