BrainstormingGPS – trend session (FDC)

Team composition

Problem definitionIdea

generation

Idea selectionProblemsolution

conceptualization

How/why laddering

Trend selection

Which wave do you want to surf?

Need inspiration?

Trend selectie

1. Grandmothers rule

2. Go green

3. Kids Rule

4. Instant economy vs. Relaxation

5. Think global

6. Experience economy

7. Multicultural influences

8. cooperation

9. Focus on health

10. From consumer toprosumer

Trends

1. Grandmothers rule

2. Ecologisation – go green

3. Kids rule

4. Instant economy vs. relaxation

5. Wifi World

6. Experience economy

7. Multicultural influences

8. Cooperation

9. Focus on health

10. From consumer to prosumer

Grandmothers rule

Go green

Kids rule

Instant economy vs. Relaxation

Wifi World

Experience economy

Multicultural influences

Cooperation

Focus on health

From consumer to prosumer

…

Trends - Overview

Trend selection

Which wave do you want to surf?

Need inspiration?

Team composition

Problemdefinition

Idea

generation

Idea selectionProblemsolution

conceptualization

Brainstorm process

‘How could we’ questions

Situation

Opportunity area

“The best way to get a good idea

is to get a lot of ideas”

−Linus Pauling

Brainstorm rules

• Postpone your judgement!

• Focus on quantity.

• Sky is not the limit! Freewheel!

• You really want to change something. Dare to dream!

• No arrogance. Listen to everybody.

• Hitch-hike! Awkward ideas can help to find good solutions.

1 IDEA = 1 POST-IT

DON’T LOOSE ANY IDEA

WRITE DOWN IDEAS IMMEDIATELY

Generate ideas!

Yeah, but…

Yeah, and!

Brainwriting by 2

Starting point: 6 trends

1 idea = 1 post-it

Every 8 - 10 minutes change trend

Read ideas of team mates

Hitch-hike! Yes AND …

GPS-session

S (Substitute): "What can I substitute in my selling process?"

C (Combine): "How can I combine selling with other activities?"

A (Adapt): "What can I adapt or copy from someone else’s selling process?"

M (Magnify): "What can I magnify or put more emphasis on when selling?"

P (Put to Other Uses): "How can I put my selling to other uses?"

E (Eliminate): "What can I eliminate or simplify in my selling process?"

R (Rearrange): "How can I change or reverse the way I sell?"

WHAT IF YOU GET STUCK?

Rephrase our question negatively

Invent negative solutions

Make / use them positive

F.ex. How could we keep people as long as possibleon our website?=> How could we get people away from our website as fast as possible

Brainstorm method:

Negative Brainstorming

1. Choose a superhero

2. What are his/her features?

3. How would your superhero solve thischallenge? How could certain features beused to generate ideas?

4. Stuck? Repeat steps 1-3!

Brainstorm method:

Sssssuperhero!

Team composition

Problemdefinition

Idea

generation

Idea selectionProblemsolution

conceptualization

Brainstorm process

‘How could we’ questions

Situation

Opportunity area

Idea selection

After brainwriting

Convergence

Read all ideas

Choose best ideas

Any possible combinations?

Long term vs. Short term

GPS-session

Subjective method

Idea selection

2 stickers / person

Look at all ideas

Paste a sticker on 1 or 2 ideas you favor the most

Stickers

Objective method

Idea selection

Score the ideas (on 10)

How realistic is the idea? How innovative is the idea?

Delete unrealistic and notinnovative ideas

Keep the best ideas!

VR-box

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8

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0 5 10

inn

ova

tive

realistic

Team composition

Problemdefinition

Idea

generation

Idea selection

Problemsolution

conceptualization

Solve your challenge!

• What is the best idea?

• Best idea using the subjective method = Best idea using the objective method?

• If not: consult with your team members

• Choose one final idea

Conceptualize your idea!