Team Forza:!Marta Fioni Paul Huston Ross Robinson
4 July 2014UXDi Project 3
1. Background 2. Research 3. User Testing 4. Scenario 5. Next Steps
Presentation Overview
1. Background
Increase the level of engagement with Foursquare’s users and merchants by adding a mobile payment component
The Brief
Competitive Landscape
Our solution
2. Research
1. Surveys & interviews
2. Personas
3. MoSCoW Analysis - what our product must have
Research process
1. Survey Key FindingsBased on 76 survey responses
1. Only 13% of users use Foursquare everyday!
2. 80% of people are frustrated by minimum card payments at coffee shops
25 | Junior Management Consultant
“I don’t see the point of check-ins - I don’t get any value from them”
2. Personas
Olivia
2. Personas
!
‘I’m always looking for the best deal’
34 | Editorial DirectorSeb
!
‘I want to be an insider in every !city I travel to’
31 | Film ProducerNicole
3. MoSCoW Analysis
3. User Testing
User Testing LocationsWorkshop Coffee Co. Clerkenwell !!Prufrock Coffee !Farringdon!!Look Mum No Hands Shoreditch!!Shoreditch Grind !Shoreditch!!Notes Cafe !Soho!!
User Testing
1. Payment !
Payment Option A - Mobile Credit
Why?!No need for !payment screens !in app
Did it work?!No!!
“Too creepy & personal”
Payment Option A- Mobile
Why?!Reduce user error
Payment Option B - Code
Did it work?!No!!
“Not intuitive enough”
Payment Option B - Code
Why?!Reduces time, don’t need to interact with barista
Payment Option C - Menu select
Did it work?!No!!
“I want to interact with the barista!”
Payment Option C - Menu select
What do users really want?!- Normal!- Intuitive!- Human interaction!!
Payment Learnings
Payment Iterations
User Testing
2. Engagement
Why?!Common practice
Engagement Option A - Loyalty Card
Did it work?!No!!
“I use Foursquare for discovery, not loyalty”
Engagement Option A - Loyalty Card
Why?!Provide discovery, gamification and curation - all in one
Engagement Option B - Seasonal Discovery Game
Did it work?!No!!
“I want surprise, don’t plan out my year”
Engagement Option B - Seasonal Discovery Game
What do users really want?!Surprise privileges!!
Engagement Learnings
Engagement Iterations
4. Scenario
5. Next Steps
User Adoption !Encourage users to invite friends!!
Business Adoption!Fast payment at the till!!
Next Steps
