Download - Freebinarschmeebinar kristin baier mcsv
Freebinar Schmeebinar
Sell Your Know How
To Build Your Brand
Webinar Attendance Numbers aren’t great.
Webinar Registrants
Attend - 33%
Don't Attend
Sources: Webinar Success.com eEvent.com On24.com
And yet producers and consumers see value.
1. BtoB Magazine, VERTICAL MARKETING GUIDE, June 22, 2009 2. Marketing Sherpa’s 2011 B2B Marketing Advanced Practices Handbook
Webinar Attendance
Attend - 33%
Watch Recording - 24%
Don't Attend - 46%
Source: On24.com
That’s OK, they’ll watch the recording.
What if you were available whenever they were?
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People are watching a lot of video?
http://blog.nielsen.com/nielsenwire/mediauniverse
163M UNIQUE US viewers
Watched 5.8 HOURS of video
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And they use it to learn about products?
http://digital-stats.blogspot.com/2011/10/preferred-sources-for-product-service.html
34% use video as PREFERRED
source of product/service information
October 14, 2011
So Why aren’t they watching our webinars?
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Some Webinars have twice the attendance.
http://bestwebinarpractices.com/2012/04/estimating-the-size-of-your-webinar-audience/
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Have you paid for a webinar or online class?
Why?
Was it good?
Why?
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What makes an online presentation bad?
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What makes an online presentation engaging?
http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html
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What makes an online presentation engaging?
http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html
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Science supports her recommendations.
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A GOOD online course must be:.
Customized training targets specific learners.
Role Experience Need
DOES NOT ^
Personas
Engagement gets the client involved.
http://www.suddenlysmart.com/examples/Computer_ports/player.html
Engagement can simply utilize the mouse.
http://www.suddenlysmart.com/examples/Computer_ports/player.html
Engagement is stimulated by trial and error.
http://www.suddenlysmart.com/examples/Computer_ports/player.html
Engagement can provide layers of investigation
Multimedia is just that…
Multimedia can be done in a video file.
Multimedia can be compiled into a class.
Multimedia is inherent in blended learning.
Scenarios reinforce learning.
http://www.youtube.com/watch?v=JFVkzYDNJqo
Alternative Ending http://www.youtube.com/watch?v=JFVkzYDNJqo
Scenarios reinforce learning.
Multiple Choice
Chunking is also important.
Average time spent in webinar session by an attendee
Optimal Length of training segment
mLearning apps are slightly different.
Now that we have a good course...
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Coggno makes selling classes easy and affordable.
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YouTube Rentals.
33
Player.
34
Membership sites can be a good option.
35
Blended Learning with merchant front end.
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Support Corporate customers with SCORM.
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You can be part of future knowledge management .
I hope you’ve learned how to sell your knowledge
Hosted LMS with Merchant Systems You Can Afford
myBrainshark.com
28% of course cost, 100MB limit
http://www.youtube.com/watch?v=sHBToczBDWA
http://www.suddenlysmart.com/examples/Computer_ports/player.html
Engagement can take many forms.