Freebinar Schmeebinar

Sell Your Know How

To Build Your Brand

Webinar Attendance Numbers aren’t great.

Webinar Registrants

Attend - 33%

Don't Attend

Sources: Webinar Success.com eEvent.com On24.com

And yet producers and consumers see value.

1. BtoB Magazine, VERTICAL MARKETING GUIDE, June 22, 2009 2. Marketing Sherpa’s 2011 B2B Marketing Advanced Practices Handbook

Webinar Attendance

Attend - 33%

Watch Recording - 24%

Don't Attend - 46%

Source: On24.com

That’s OK, they’ll watch the recording.

What if you were available whenever they were?

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People are watching a lot of video?

http://blog.nielsen.com/nielsenwire/mediauniverse

163M UNIQUE US viewers

Watched 5.8 HOURS of video

163

And they use it to learn about products?

http://digital-stats.blogspot.com/2011/10/preferred-sources-for-product-service.html

34% use video as PREFERRED

source of product/service information

October 14, 2011

So Why aren’t they watching our webinars?

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Some Webinars have twice the attendance.

http://bestwebinarpractices.com/2012/04/estimating-the-size-of-your-webinar-audience/

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Have you paid for a webinar or online class?

Why?

Was it good?

Why?

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What makes an online presentation bad?

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What makes an online presentation engaging?

http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html

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What makes an online presentation engaging?

http://www.ted.com/talks/melissa_marshall_talk_nerdy_to_me.html

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Science supports her recommendations.

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A GOOD online course must be:.

Customized training targets specific learners.

Role Experience Need

DOES NOT ^

Personas

Engagement gets the client involved.

http://www.suddenlysmart.com/examples/Computer_ports/player.html

Engagement can simply utilize the mouse.

http://www.suddenlysmart.com/examples/Computer_ports/player.html

Engagement is stimulated by trial and error.

http://www.suddenlysmart.com/examples/Computer_ports/player.html

Engagement can provide layers of investigation

Multimedia is just that…

Multimedia can be done in a video file.

Multimedia can be compiled into a class.

Multimedia is inherent in blended learning.

Scenarios reinforce learning.

http://www.youtube.com/watch?v=JFVkzYDNJqo

Alternative Ending http://www.youtube.com/watch?v=JFVkzYDNJqo

Scenarios reinforce learning.

Multiple Choice

Chunking is also important.

Average time spent in webinar session by an attendee

Optimal Length of training segment

mLearning apps are slightly different.

Now that we have a good course...

31

Coggno makes selling classes easy and affordable.

32

YouTube Rentals.

33

Player.

34

Membership sites can be a good option.

35

Blended Learning with merchant front end.

36

Support Corporate customers with SCORM.

37

You can be part of future knowledge management .

I hope you’ve learned how to sell your knowledge

Hosted LMS with Merchant Systems You Can Afford

myBrainshark.com

28% of course cost, 100MB limit

http://www.youtube.com/watch?v=sHBToczBDWA

http://www.suddenlysmart.com/examples/Computer_ports/player.html

Engagement can take many forms.