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From Tweets to Blogs:Social Media Strategizing
for Your Business
Jamie Knudsen, Account Coordinator
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Social Media in a Nutshell
An online space that provides the ability for user-generated content and interaction
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Social Media in a Nutshell
An online space that provides the ability for user-generated content and interaction
Now the #1 activity on the Web
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Social Media in a Nutshell
An online space that provides the ability for user-generated content and interaction
Now the #1 activity on the Web
Friend or foe to businesses?
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Social Media and Risk
Social media is volatile and uncensored
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Social Media and Risk
Social media is volatile and uncensored, but that’s WHY people love it!
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Social Media and Risk
Social media is volatile and uncensored, but that’s WHY people love it!
Is it more risky to NOT engage?
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YOURWEBSITE
• One-way information about your company
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YOURWEBSITE
• One-way information about your company
• The foundation of your online presence
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Two-way sharing of text
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Two-way sharing of text
Limited to profile photo
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Two-way sharing of text
Limited to profile photo
Ultra-professional
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Two-way sharing of text
Limited to profile photo
Ultra-professional
Used for recruiting, recommending, and business networking
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Started out for students only
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Started out for students only
Two-way sharing of text, photos, videos
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Started out for students only
Two-way sharing of text, photos, videos
News feed feature offers micro-blogging options
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More than 300 million active users worldwide
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More than 300 million active users worldwide
Took less than 9 months to reach 100 million users
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More than 300 million active users worldwide
Took less than 9 months to reach 100 million users
The biggest social media network as of February 2009
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Largest growing demographic:
Women 55-65
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Two-way sharing of text, photos, videos
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Two-way sharing of text, photos, videos
Geared toward younger and more art-driven users
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Two-way sharing of text, photos, videos
Geared toward younger and more art-driven users
More design flexibility
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Two-way sharing of microblog text
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Two-way sharing of microblog text
Lingo: “Following,” “tweets,” etc.
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Two-way sharing of microblog text
Lingo: “Following,” “tweets,” etc.
Most mobile
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Two-way sharing of microblog text
Lingo: “Following,” “tweets,” etc.
Most mobile
It’s growing!
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YOUR BLOG
Provides information on a particular subject
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YOUR BLOG
Provides information on a particular subject
Selling vs. sponsoring
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General Social Media Tips:
Listen!
Support yourself!
Be transparent!
Strategize!
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Questions?
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Thank you!