Transcript
Page 1: Full Stories: Context in Design Research

Gregg Bernstein | @greggcorp | Giant Conference

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Jason Fried, basecamp

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Jeffrey zeldman, a list apart

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Gregg’s Bar Mitzvah, 1987

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jared spool, uie

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MIGHTY MIGHTY

boston

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inspectTHE

context

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DATA context

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NEWMY BROTHER-IN-LAW’S

VAN

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NEWVAN

WhiteVAN REQUIREMENTS

270 CU. FT.AIR CONDITIONING

RADIO

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Actual

expected

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Unknown unknowns.

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Prom night, 1992.

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Daniel Kahneman

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Daniel Kahneman

WYSIATIWhat You SeeIs All There Is

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individual context

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data

individual context

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DATA context

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individual context

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who whatwhen where?

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who whatwhen wherewhy how?

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Urie bronfenbrenner

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individual

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individualmicrosystem

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individualmicrosystem

exosystem

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individualmicrosystem

exosystemmacrosystem

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individualmicrosystem

exosystemmacrosystem

chronosystem

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dataindividualcontext

1

2

3

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data

individual context

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Mailchimp ux research

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surveys

research

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surveys

research

interviews

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surveys

research

interviewsusability tests

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surveys

analytics

research

interviewsusability tests

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surveys

analyticsstatistics

research

interviewsusability tests

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surveys

analyticsstatisticsautomated exports

research

interviewsusability tests

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surveys

analyticsstatisticsautomated exportscase studies

research

interviewsusability tests

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surveys

analyticsstatisticsautomated exportscase studies

research

interviewsusability tests

evernote

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context

presentations

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context

presentationslunch ’n’ learn

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context

presentationslunch ’n’ learnposters

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context

presentationslunch ’n’ learnpostersconversations

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context

presentationslunch ’n’ learnpostersconversationscoffees

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context

presentationslunch ’n’ learnpostersconversationscoffeesweekly meet

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DEVS

UI Design research

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engineers

mobile

marketingsupport

accounting

educationdata science

QA

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plainwrong

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plain

wrong

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plain

wrong

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plain

wrong1.3%

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plain

wrong98.7%

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What have we done?!

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plain

wrong1.3%

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data

individual context

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the end@greggcorp | gregg.io | @theuxnewsletter

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