full stories: context in design research
DESCRIPTION
As designers and developers, we're fortunate to work today with a wealth of information. In this presentation, MailChimp UX Design Researcher Gregg Bernstein tells stories about the role of context in research. He talks about the ecosystem of big data, individuals, and context, and how easy it is to miss the forest for the trees.TRANSCRIPT
Gregg Bernstein | @greggcorp | Giant Conference
Jason Fried, basecamp
Jeffrey zeldman, a list apart
Gregg’s Bar Mitzvah, 1987
jared spool, uie
MIGHTY MIGHTY
boston
inspectTHE
context
DATA context
NEWMY BROTHER-IN-LAW’S
VAN
NEWVAN
WhiteVAN REQUIREMENTS
270 CU. FT.AIR CONDITIONING
RADIO
Actual
expected
Unknown unknowns.
Prom night, 1992.
Daniel Kahneman
Daniel Kahneman
WYSIATIWhat You SeeIs All There Is
individual context
data
individual context
DATA context
individual context
who whatwhen where?
who whatwhen wherewhy how?
Urie bronfenbrenner
individual
individualmicrosystem
individualmicrosystem
exosystem
individualmicrosystem
exosystemmacrosystem
individualmicrosystem
exosystemmacrosystem
chronosystem
dataindividualcontext
1
2
3
data
individual context
Mailchimp ux research
surveys
research
surveys
research
interviews
surveys
research
interviewsusability tests
surveys
analytics
research
interviewsusability tests
surveys
analyticsstatistics
research
interviewsusability tests
surveys
analyticsstatisticsautomated exports
research
interviewsusability tests
surveys
analyticsstatisticsautomated exportscase studies
research
interviewsusability tests
surveys
analyticsstatisticsautomated exportscase studies
research
interviewsusability tests
evernote
context
presentations
context
presentationslunch ’n’ learn
context
presentationslunch ’n’ learnposters
context
presentationslunch ’n’ learnpostersconversations
context
presentationslunch ’n’ learnpostersconversationscoffees
context
presentationslunch ’n’ learnpostersconversationscoffeesweekly meet
DEVS
UI Design research
engineers
mobile
marketingsupport
accounting
educationdata science
QA
plainwrong
plain
wrong
plain
wrong
plain
wrong1.3%
plain
wrong98.7%
What have we done?!
plain
wrong1.3%
data
individual context
the end@greggcorp | gregg.io | @theuxnewsletter
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