When a possibility is unfamiliar to us, we do not even think about it.
Daniel Kahneman
WYSIATIWhat You SeeIs All There Is
wisdomIS YOUR STARTING POINT,
NOT YOUR CLOSING ARGUMENT
MIGHTY MIGHTY
boston
garbage ingarbage out
Location
Locationsearch
Location
algorithmsearch
Location
algorithmsearch
the flu!+
of the U.S. had11%the flu!
of the U.S. had6%
the flu!
correlationIS NOT
causation
plainwrong
plain
wrong
plain
wrong
plain
wrong1.3%
plain
wrong98.7%
What have we done?!
plain
wrong1.3%
plain
wrong
dataHAS A
STORY
wisdom data
context
wisdom data
Urie bronfenbrenner
Urie bronfenbrenner
individual
individualmicrosystem
individualmicrosystem
exosystem
individualmicrosystem
exosystemmacrosystem
individualmicrosystem
exosystemmacrosystem
chronosystem
microsystemexosystem
macrosystemchronosystem
context
christian madsbjerg
People Their World Their Cultue
understand:
There was a feeling that simple things had become harder to do. Jeremy Brand Yuan Evernote Chief of Staff
be doneJOB to
PRODUCTTHEY HIRE A PRODUCT TO DO A
JOB
PEOPLE DON’T BUY A
—CLAY CHRISTENSEN
analytics
statisticsanalytics
surveysstatisticsanalytics
surveysstatistics
feedback
analytics
The customer issues that aren’t on your radar, that you’re completely unaware of, can be the most important things you need to hear. Sian Townsend Director of Research, Intercom.io