A Workshop on

Functional Innovation Methodologyto accelerate profitable and patentable ideas in an organisation

Exclusively forLeaders and Technologists from Automotive Industry

19 June 2013, Wednesday | 9.00 a.m. - 5.30 p.m. | Hotel Taj Coromandel, Chennai, India

Functional Innovation - to accelerate profitable and patentable ideas in an organisation

You believe that the ideas for a successful organization have to come from its people.

You're right. Almost without exception, the most successful companies have emerged and grown on the back of

innovative ideas generated from within. Borrowing from competition or hiring consultants to do the thinking for you,

is rarely successful as a long term business strategy. Given this fact, you would think that equipping its people with

effective skills to generate ideas would figure prominently in a company’s business strategy. Surprisingly this is not

true. A study by Innomantra showed that less than 20% of employees in Indian companies say that they have the

knowledge of techniques to generate ideas systematically. Why is this case? One reason is that most

organisations don’t believe that idea generation can be managed effectively as a management process. Join us at

the CII – Functional Innovation Workshop to see how organisations can transform the innovation skills of their

people, and enable them to innovate effectively at their workspace.

The Functional Innovation Methodology

Many leading companies now realize that by using the Functional Innovation Methodology it is possible to enable

its people to consistently generate profitable ideas, in a way that is easy, effective and enjoyable. This unique and

exciting approach to innovation has been developed by analyzing more than 29,000 recent product, process, and

business model innovations. At the workshop you will learn to use a set of powerful heuristic tools to generate great

ideas systematically.

“I am amazed that such a lot of right brain activity is channelized and triggered using the left brain!”

N. N., MANAGING DIRECTOR, ELECTRONICS MANUFACTURING SERVICES COMPANY

Delegate Fee:CII Member : ` 10,000/- plus 12.36% service tax

Non CII Member : ` 12,000/- plus 12.36% service tax

Contact Details for Registration:Ms. Sowmiya D. R., Executive Tel : +91-044-42444530/Extn: 603Mobile : +91-9884949467Email : sowmiya.dr@cii.in

Mr. K. Samuel Johnson, Executive Tel : +91-44-42444530Email : k.s.johnson@cii.in

Tamil Nadu Technology Development & Promotion Center (TNTDPC)

Confederation of Indian Industry (CII)

98/1, Velacherry Main Road, Guindy, Chennai 600 032. Tamil Nadu. Tel : +91-44-42444603

CII Functional Innovation Workshop, Wednesday, 19 June, 2013

Hotel Taj Coromandel, Chennai, India

Deepu is Director and co-founder at Innomantra. He brings with him extensive experience in innovation, new product management, strategy and marketing. At Innomantra, Deepu has worked with clients such as Larsen & Toubro, SKF, Qualcomm, Meritor, Atkins, Alcatel-Lucent, Ingersoll-Rand, Hindustan Aeronautics Limited, Efftronics, LM Windpower, NetApp, Trelleborg and several others. Prior to Innomantra, Deepu worked with the Indian multinational firm, the Adani Group. In the past, he has worked on strategic consulting assignments alongside leading consulting firms like PRTM and Arthur D. Little. He began his career at Larsen & Toubro, where he worked in the areas of strategic planning and new product management.

Deepu is an adjunct professor in the area of Business Design at a leading B-School in Bangalore. In 2008, he was awarded the India Innovation Prize by the Government of Karnataka and the Confederation of Indian Industry (CII). He has an MBA from IIM Bangalore and a degree in Electronics and Communications Engineering from NIT Calicut.

Deepu ChandranLead Facilitator

The CII Functional Innovation Workshop will introduce participants to the Functional Innovation Methodology and how it can be applied to innovate in an organisational context. At the workshop you will learn to use a set of powerful heuristic tools to generate great ideas systematically.

Workshop Agenda

09:00 am Registration

Introduction to Functional Innovation

Debrief of Pre-Workshop Exercise

Two Functional Innovation Tools

- Innovation Case studies for each tool

- Group project

- Design Workbook Exercises

Review Project

01:00 pm Lunch Break

Three Functional Innovation Tools

- Innovation Case study for each tool

- Group project

- Design Workbook Exercises

04:30 pm Tea & Coffee Break

Integrated Innovation Project & Debrief

30 min

30 min

15 min

150 min

15 min

30 min

180 min

15 min

60 min

Contact Details for Registration:

Mobile: +91 98849 49467, Email: sowmiya.dr@cii.in

Ms. Sowmiya D. R., Executive

The Confederation of Indian Industry (CII) is a non-government, not-for-profit, industry led and industry managed organization, playing a proactive role in India's development process. Founded over 116 years ago, it is India's premier business association, with a direct membership of over 8500 organizations from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 90,000 companies from around 400 national and regional sectoral associations. With 63 offices including 10 Centres of Excellence in India, and 7 overseas offices in Australia, China, France, Singapore, South Africa, UK, and USA, as well as institutional partnerships with 223 counterpart organisations in 90 countries, CII serves as a reference point for Indian industry and the international business community

TNTDPC, was conceived as a one-stop shop for Technology Development & Promotion, Technology Upgradation and Induction of New Technologies in Tamil nadu as a unique model in the country. The major task of the Centre is focused towards providing a helping hand to the Small & Medium industries and entrepreneurs in TN to reach and compete in global market place through technology innovation and meeting international standards. The center provides user-friendly environment, linking support and guidance from global experts and TN Government in upgrading the industrial growth of the state

Innomantra is a niche consulting firm offering complete range of innovation and Intellectual property management solutions. Innomantra’s offerings span the entire spectrum of innovation management ranging from Front End of Innovation to the phase where commercialization of products and generation of Intellectual property takes place. Innomantra® has strong partnerships with established European and US consulting firms, with vast experience in the field of innovation and IP. Innomantra’s clients range from small and medium size enterprises to leading Indian companies and Fortune Global 500 firms. Innomantra® is headquartered in Bangalore.

CII Functional Innovation Workshop, Wednesday, 19 June, 2013

Hotel Taj Coromandel, Chennai, India

www.cii.in www.tntdpc.com wwww.innomantra.com