Download - Game on Iowa Marketing Plan Final
Game On Iowa Marketing PlanAlex KarabinusIan Coon, Justin SindelarMatt Atterson
Internal & External factors
External● Budget is little to none● Only 1 truck & 5 employeesInternal● Website● Facebook & Twitter● Trailer Wrap
Company Timeline
Still in the growth stage of the company. Founded company in March 2014 with a mobile gaming trailer, website, social media accounts, business cards, and postcards.It is time for the next step of enhancing current touch points and increasing sales revenue.
SWOT Analysis
Strengths Stadium seatingTwo extra TVs
Light showOutdoor tailgating feature
Existing customer base from TJ Party Rentals
Weaknesses Badly designed website
Uninteresting social mediaNo advertising
No SEO
Opportunities Advertising
Customer Relationship Management System
Website & Social Media fixes
Threats GameTruck & competitors
Saturated entertainment marketSmall market share
Lack of SEO
PEST Analysis
Political Game licensing
Chapter 9.38 Parking Codes
Economic Growing communities
High discretionary income baseDiesel prices
Socio-Cultural Appeal to wide age rangeMiddle class income level
All levels of education
Technology New console systems
Two extra TVsLight show
Product embargoes
Advertising
• Newspaper
• Features a display ad that has the company name, logo, deal and the slogan towards the middle of the column.
• Cost would come to about $116.
• Timing: A day in advance with little preparation other than creating the actual ad.
Advertising
• Radio
• Features a 1 minute Class A ad on most greater Des Moines stations.
• Pricing: $62 billed after the ad airs weekly
• Timing: Easy to create a 13-26 week contract with radio stations as they typically give discounts and your time slot is not lost.
Advertising
• Flyers
• Features a multi-color two sided print flier.
• Pricing: Around $.50-1.00/card at local print shops
• Timing: Many stores have same day turn around on printing.
• Frequency: Can be sent out once a year for seasonal pricing promotions in off season.
Pricing Strategy
• Competition
• Game Truck: $300/2 hours on weekend
• Pump It Up: $325/2 hours on weekend with 25 kids
• Chuck E Cheese: $559.72 for Super Star Package
• Sky Zone: $504 for 28 jumpers on a weekend
• Monkey Joes: $339 for 28 kids
Pricing Strategy
• Game On:
• Monday-Thursday: $300
• Friday-Sunday: $325 while booking multiple parties
• Points of Difference:
• Two more TVs, Cable, WiFi, Outdoor viewing, Light show, Stadium seating
• Expenses:
• New consoles, new games, cable, salary, diesel, generator
• Enhance the Website
• Increase Twitter Engagement
• Increase Facebook Engagement
• Build Awareness in the Metro Entertainment Market
Enhance the Website
• Increase page views to 200 per month
• Create a central hub for photos, video, coupons, booking requests, and company & gaming news.
• Add keywords to increase SEO
• Time: Completed by January 31st, 2015
Increase Twitter Engagement
• Increase to 500 followers and tweet count to 700
• Build a network of online gamers
• Engagement Techniques
• Follow local organizations & every business you’ve been to.
• Use the #hashtag of the event you are at & #gameoniowa
• RT others & follow back users
• Promotion: “Like @gameoniowa? Every time you use the #gameoniowa hashtag the rest of 2014 you will be entered into winning a free party!”
• Time: Completed by March 31st, 2015
Increase Facebook Engagement
• Increase to 500 likes
• Connect with parents of past & future parties
• Ask questions & involve users in trivia, guessing games, “Where’s Josh?” daily.
• Promotion: Every 100th liker wins a free 2 hour party
• Advertising: Online flier - like us on Facebook to be entered into a free party drawing.
• Time: Completed by January 31st, 2015
Build Awareness in the Metro Entertainment Market
• Expand customer base by booking 10 parties with events and organizations that are not private events.
• Inquire with events such as: KidsFest, Clive Fest, Waukee Fest, Adel Sweet Corn Festival, Valley West Mall kids night, High School football games, etc.
• Research parking codes:
• Ex: Park at Jordan Creek mall at night. Can leave vehicle alone for 24 hours & overnight before mall security will call a tow truck.
• Time: Completed by February 31st, 2015
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Implementation, Evaluating & ControlSection by Alex Karabinus
Facebook page
● More high quality pictures ● Relevant posts ● Possibly ads
Twitter page
● Better tweeting style ● Change profile picture ● Follow people who can help you
Website
● Remake with… o Cleaner look o Ditch the fire o Make things straightforward o Update frequently o Put Facebook pictures on website o Take off T.J. party rental link o Get rid of the video
Corrective Action
Website corrections
● Cleaner look ● Update the “Our Games” section ● Want about 200 views a month by January ● Also buy SEO containing Game on Iowa keyword
Social media
•Twitter page •Need more likes/followers •make more professional tweets •Facebook page •At 254 (at this time) •Want to get it to 300 by November •More attention
Advertising
● There is a need but we understand the budget: start small
● Word of mouth isn’t reliable or quick enough● SEO keywords are very necessary● Give T-Shirt to kid that is hosting party
Questions & Comments