Game On Iowa Marketing PlanAlex KarabinusIan Coon, Justin SindelarMatt Atterson

Internal & External factors

External● Budget is little to none● Only 1 truck & 5 employeesInternal● Website● Facebook & Twitter● Trailer Wrap

Company Timeline

Still in the growth stage of the company. Founded company in March 2014 with a mobile gaming trailer, website, social media accounts, business cards, and postcards.It is time for the next step of enhancing current touch points and increasing sales revenue.

SWOT Analysis

Strengths Stadium seatingTwo extra TVs

Light showOutdoor tailgating feature

Existing customer base from TJ Party Rentals

Weaknesses Badly designed website

Uninteresting social mediaNo advertising

No SEO

Opportunities Advertising

Customer Relationship Management System

Website & Social Media fixes

Threats GameTruck & competitors

Saturated entertainment marketSmall market share

Lack of SEO

PEST Analysis

Political Game licensing

Chapter 9.38 Parking Codes

Economic Growing communities

High discretionary income baseDiesel prices

Socio-Cultural Appeal to wide age rangeMiddle class income level

All levels of education

Technology New console systems

Two extra TVsLight show

Product embargoes

Advertising

• Newspaper

• Features a display ad that has the company name, logo, deal and the slogan towards the middle of the column.

• Cost would come to about $116.

• Timing: A day in advance with little preparation other than creating the actual ad.

Advertising

• Radio

• Features a 1 minute Class A ad on most greater Des Moines stations.

• Pricing: $62 billed after the ad airs weekly

• Timing: Easy to create a 13-26 week contract with radio stations as they typically give discounts and your time slot is not lost.

Advertising

• Flyers

• Features a multi-color two sided print flier.

• Pricing: Around $.50-1.00/card at local print shops

• Timing: Many stores have same day turn around on printing.

• Frequency: Can be sent out once a year for seasonal pricing promotions in off season.

Pricing Strategy

• Competition

• Game Truck: $300/2 hours on weekend

• Pump It Up: $325/2 hours on weekend with 25 kids

• Chuck E Cheese: $559.72 for Super Star Package

• Sky Zone: $504 for 28 jumpers on a weekend

• Monkey Joes: $339 for 28 kids

Pricing Strategy

• Game On:

• Monday-Thursday: $300

• Friday-Sunday: $325 while booking multiple parties

• Points of Difference:

• Two more TVs, Cable, WiFi, Outdoor viewing, Light show, Stadium seating

• Expenses:

• New consoles, new games, cable, salary, diesel, generator

• Enhance the Website

• Increase Twitter Engagement

• Increase Facebook Engagement

• Build Awareness in the Metro Entertainment Market

Enhance the Website

• Increase page views to 200 per month

• Create a central hub for photos, video, coupons, booking requests, and company & gaming news.

• Add keywords to increase SEO

• Time: Completed by January 31st, 2015

Increase Twitter Engagement

• Increase to 500 followers and tweet count to 700

• Build a network of online gamers

• Engagement Techniques

• Follow local organizations & every business you’ve been to.

• Use the #hashtag of the event you are at & #gameoniowa

• RT others & follow back users

• Promotion: “Like @gameoniowa? Every time you use the #gameoniowa hashtag the rest of 2014 you will be entered into winning a free party!”

• Time: Completed by March 31st, 2015

Increase Facebook Engagement

• Increase to 500 likes

• Connect with parents of past & future parties

• Ask questions & involve users in trivia, guessing games, “Where’s Josh?” daily.

• Promotion: Every 100th liker wins a free 2 hour party

• Advertising: Online flier - like us on Facebook to be entered into a free party drawing.

• Time: Completed by January 31st, 2015

Build Awareness in the Metro Entertainment Market

• Expand customer base by booking 10 parties with events and organizations that are not private events.

• Inquire with events such as: KidsFest, Clive Fest, Waukee Fest, Adel Sweet Corn Festival, Valley West Mall kids night, High School football games, etc.

• Research parking codes:

• Ex: Park at Jordan Creek mall at night. Can leave vehicle alone for 24 hours & overnight before mall security will call a tow truck.

• Time: Completed by February 31st, 2015

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Implementation, Evaluating & ControlSection by Alex Karabinus

Facebook page

● More high quality pictures ● Relevant posts ● Possibly ads

Twitter page

● Better tweeting style ● Change profile picture ● Follow people who can help you

Website

● Remake with… o Cleaner look o Ditch the fire o Make things straightforward o Update frequently o Put Facebook pictures on website o Take off T.J. party rental link o Get rid of the video

Corrective Action

Website corrections

● Cleaner look ● Update the “Our Games” section ● Want about 200 views a month by January ● Also buy SEO containing Game on Iowa keyword

Social media

•Twitter page •Need more likes/followers •make more professional tweets •Facebook page •At 254 (at this time) •Want to get it to 300 by November •More attention

Advertising

● There is a need but we understand the budget: start small

● Word of mouth isn’t reliable or quick enough● SEO keywords are very necessary● Give T-Shirt to kid that is hosting party

Questions & Comments