Download - Gap Digital Strategy Presentation
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THE DIGITAL STRATEGY
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College Students
TARGET AUDIENCE
Recent College Graduates
Young professionals (18-
29 years old)
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GAP’S BIG IDEA
• Generate Awareness: stylish & affordable
clothing
• Use the latest technology: social
media
• Make purchasing clothing easily
accessible
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SOCIAL MEDIA
• We already have the great promotions & clothes now just spread the word!
• Why social media?90% of 18-29 year olds
use social media
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IDEAS
Twitter & Instagram:• Have followers post
pictures of how they styled the jacket include #1969bikerjacket
Twitter & Facebook:• If you retweet or share
you’ll receive “x” amount off next purchase
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Bloggers:Relationships with well-
known fashion bloggers. Give them Gap clothes to use in posts
Facebook, Twitter, & Instagram:Easy access on social
media to sign up for Gap exclusive emails
IDEAS
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SEO:Keywords: women’s
clothing, men’s clothing or blue blazer
PPC: Top Ads on social media
sites and popular blogs that Target Audiences use!
INTERNET MARKETING
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MOBILE STRATEGY
SMS Texts:• shoppers text their email
addresses to a short code
QR Codes:• On traditional
advertisements that are in magazines or on the display ads
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Gap Inc.Piperlime Old NavyBanana Republic Athleta
Digital Budget for each:2 million annually
BUDGET
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Young Professionals purchasing clothes at
Gap!
Increase Numbers:• 10% increase in
sales for ages 18-29• Increase Satisfaction
• Increase Accessibility
GOALS